Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Make Your Business Easy to Understand: Build a Visual Framework Clients Trust
Darlene Hawley
What Is a Signature Framework (and Why You Need One)
Why Showing Your Process Builds More Trust Than Explaining It
Have you ever tried to explain what you do… and felt the person across from you smile politely, nod along, and then say something like:
“That sounds great... I just need to think about it.”
You walk away thinking, But they said they loved it. What didn’t click?
Here’s the truth: it’s not that they don’t believe in you.
It’s that they can’t see what you’re describing.
And if they can’t see it, they can’t believe in it.
You know that M&M Christmas commercial... the one where Santa walks in, sees the M&Ms, says “They do exist!” and faints?
Then the M&Ms say the same thing and they faint too?
It’s funny because it’s true.
Even Santa needed proof.
And honestly, that happens in business too.
People believe in what you do… but until they can see your process, it doesn’t fully click.
That’s what inspired the Signature Framework Roundtable I recently hosted... a hands-on session where entrepreneurs and service-based professionals turned their invisible processes into tangible frameworks that finally made their work clear, credible, and easy to say yes to.
Because when people can see your process, they trust it.
And when they trust it, they buy.
From “I Think I Get It” to “Now It Makes Sense”
One of the biggest frustrations I hear from clients is that they’re having great conversations… but not closing the deal.
People say, “I love what you do,” but they don’t move forward.
That’s not a sales problem.
It’s a clarity problem.
During a recent session, one of my clients realized she’d been underselling herself... not because her work lacked value, but because her message lacked structure. She was describing what she did instead of showing what transformation looked like.
Once she mapped out her client journey, identified the key stages of change, and gave it a name, everything shifted.
Her process became visual.
Her message became memorable.
And her confidence skyrocketed... because she could finally see what her clients experience through her work.
Why Frameworks Work (Even for Intuitive Work)
If your work is customized or creative, you might think frameworks are too rigid.
But the truth is, your process already has structure... you just haven’t put it on paper yet.
A framework doesn’t make your work less personal.
It makes it understandable.
When you have a framework, you:
✅ Build instant credibility... because people can see your expertise.
✅ Make your offers easier to sell... because clarity creates confidence.
✅ Elevate your brand... a named process positions you as a leader, not just a service provider.
✅ Simplify your content... every blog, talk, and post can tie back to your framework.
It’s not about creating something new.
It’s about making what you already do visible... so people can connect with it, remember it, and act on it.
The Power of a Visual Framework
Think about the last time you saw a simple visual that stuck with you... maybe a pyramid, a circle, or a roadmap.
It wasn’t complicated, but it clicked.
That’s what your framework should do.
It’s the visual proof that your process works.
And it becomes the foundation for your sales page, your presentations, your conversations, and your confidence.
Because when you can show people the how, they trust you to guide them to the what’s next.
Want to Create Yours? Let’s Build It Together
If you missed the roundtable (or you’re ready to go deeper), I’d love to help you create your own signature framework and sales page.... in just one 90-minute session.
Here’s what we’ll do together:
✅ Map your method into a visual 3–5 step framework that makes your process easy to understand
✅ Co-create or refine your sales page so it’s clear, compelling, and converts
✅ Position your message so the right clients see themselves in your work
✅ Design a “how I work” story that does the heavy lifting for you... no more over-explaining or chasing sales
You’ll also get 30 days of email and Voxer support after our session... so you have a copy + business coach in your pocket while you implement.
You’ll walk away with:
⭐ A visual framework that builds instant trust
⭐ A sales page that turns browsers into buyers
⭐ Clarity and confidence that makes selling feel like service
The investment: $795
Because when you show people what you do... not just tell them... you’ll spend less time convincing and more time creating impact.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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