Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Client Success Story: From Confused Messaging to Confident Sales
How Laurie Itkin of The Options Lady Elevated Her Messaging, Raised Her Rates, and Booked Aligned Clients with Confidence
Client Success Story: From Confused Messaging to Confident Sales
When Laurie Itkin, a Certified Divorce Financial Analyst, decided to invest in her visibility and messaging, she didn’t just want clever copy... she wanted language that felt true to her and called in the right clients.
She’d seen my work firsthand as she prepared for a speaking engagement at Qualcomm and through our shared Hera Hub community, so when it came time to elevate her business, saying yes was easy.
Together, we clarified her brand messaging, revamped her offers, and elevated the way she communicated her value. We didn’t just “pretty up” her website... we aligned her words with her worth.
“What I love most is how Darlene’s communication and messaging make my services sound enticing while still feeling genuine and true to me.”
The results?
✅ She raised her pricing on her initial consultation by $75... and booked 15 of them right away, adding an extra $1,125 in revenue.
✅ She launched two brand-new packages... crafted with strategic, value-focused messaging and landed clients for both at premium pricing.
✅ Most importantly, she felt more confident stepping outside of her comfort zone to promote her work.
“Darlene is authentic, experienced, and knows how to help people clarify their message, attract the right clients, and actually increase their bottom line.”
Laurie’s story isn’t a fluke... it’s what happens when smart, service-based entrepreneurs stop trying to do it all alone and get support that’s strategic, aligned, and heart-centered.
Whether you’re like Laurie... ready to refine your offers and increase your prices... or like Maggy and Purvi, who left sessions feeling reenergized and clear on their next steps…
“You’re a fountain of helpful information! Thank you for being a source of wisdom for entrepreneurs.” — ❤️ Maggy Sterner, Brand Coach
“Today's session was amazing. This is exactly what I need at this point in my business.” — Purvi Shah
…this is your sign that support is available, and your next level is within reach.
✨ Ready to clarify your message, raise your prices, and attract aligned clients?
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
