VIP Coaching &
Co-Creation Day
Where clarity meets strategy—and momentum is born.
92% of small business owners agree mentors and coaches have a direct impact on their growth and the chances for their businesses to survive. - Kabbage
You’re juggling so much—and yet you know you’re meant for more.
You’ve got ideas swirling in your head that never make it to paper.
You’ve started building momentum, but then life gets in the way.
You’re tired of trying to do it all yourself... figuring out messaging, offers, visibility, content, systems, speaking... and somehow still showing up confidently every day.
You’re craving space.
A day to focus.
A day to move something big forward... without distractions, second-guessing, or spinning your wheels.
You want expert eyes on your business, someone to co-create with who knows how to connect the dots and help you get Sh*t DONE.
You’re done wasting time trying to figure it out alone.
You’re ready to make a move... and you want to make the right one.
Hi! I'm Darlene Hawley.
As a business and leadership coach, I specialize in helping entrepreneurs and executives strengthen both their inner and outer voice. My work is rooted in communication, clarity, and confidence—so you can speak up for yourself, share the ideas and issues that matter most, and move people to action every time you speak.
Whether you're refining your message, crafting your keynote, or building a strategy for visibility and growth... I'll be by your side to guide, challenge, and cheer you on through it all.
What if there was another way?
Imagine giving yourself one full day with a coach who knows how to listen, strategize, challenge you, and pull your genius to the surface... so you can move forward with clarity and confidence.

You wake up excited, not overwhelmed, because you know what to focus on.
You finally made that big shift in your business you’ve been putting off.
Your message is clear. Your next steps are mapped out. You feel momentum.
You’re not behind anymore. You’re right on time.
You feel capable... and on purpose.
And best of all? You didn’t do it alone.
You had full access to pick my brain and support every step of the way.
I now have the confidence to Speak up in meetings
Working with Darlene was the best decision I made for my career. As an organizational leader, I knew that effective communication was crucial, but I struggled with confidently conveying my ideas and inspiring my team. I've transformed from a hesitant communicator to a powerful influencer. I learned to reframe my negative self talk, and speak even when I felt uncomfortable. I even am setting better boundaries at work and at home by asking for what I want and need. Working with Darlene has been a game-changer, and I highly recommend it to anyone looking to elevate their communication and leadership skills."
~T.D., Organizational Leaderoach
Do any of these sound familiar?
- You’re sitting on a half-done offer, talk, or funnel... and need help finishing and polishing it.
- You’ve outgrown your current messaging but don’t know how to say what you really do now.
- You’re craving high-level, undivided attention to map out your next chapter... and take real action on it.
- You know what to do but need structure, clarity, and someone to help you get it DONE.
- You want to feel re-energized and supported... not just in your business, but in your leadership and life.
That’s where the VIP Coaching & Co-Creation Day comes in.
This isn’t a quick Zoom call or a group program.
It’s a full day of private, immersive, strategic support customized to you and your goals—with structure, space, and celebration built in.
Whether we meet virtually or in person, this experience is designed to help you move from stuck to clear, and from scattered to strategic.
🎯 Choose Your Focus Areas (Pick 2)
This is your day... customized for your biggest breakthrough. Below is a menu of options we can dive into during your VIP experience.
You’ll select two core areas to focus on so we can go deep, make decisions, and create serious momentum... with space for personalized coaching and reflection built in.
You can choose à la carte from the full menu below or select one of three popular curated tracks:
Curated Tracks
- Visibility & Content Marketing Strategy – Create a 6-month visibility plan, evergreen content map, and SEO-friendly topics to stay consistent and get found without the burn out.
- Communication & Speaking – Clarify your leadership voice, outline your keynote, and build confidence for high-stakes conversations or speaking gigs.
- Website Messaging Makeover – Refresh 3-4 key pages of your website (home, about, services, etc.) with clear, compelling, client-attracting copy.
🔹 Messaging & Branding
- Define your niche and ideal client
- Craft your magnetic brand message
- Write or refine your About Me page
- Uncover and shape your brand story
🔹 Offers & Client Journey
- Create or refresh your signature offer
- Build a compelling sales page
- Design your onboarding & offboarding process
- Clarify your client journey from lead to raving fan
🔹 Visibility & Marketing
- Design a 90-day visibility and marketing plan
- Create your lead magnet and nurture funnel
- Plan an evergreen content strategy with SEO keywords and outlines
- Map your next speaking, podcast, or media strategy
🔹 Sales & Business Growth
- Create a custom sales call script
- Practice role-playing objections and build confidence in sales conversations
- Set business KPIs and revenue goals
- Build a simple tracking system for progress
🔹 Systems & Structure
- Create SOPs and automation plans to save time
- Organize your backend to reduce stress and increase consistency
- Map workflows to scale with ease

🔹 Leadership & Communication
- Develop a leadership presence and vocal strategy
- Navigate hard conversations and decision-making
- Build your personal leadership plan to balance business and life
As a result of our time together, you’ll...
- Make real progress on your biggest business priorities
- Feel confident in the decisions you’re making
- Have a customized strategy designed for traction, not guesswork
- Walk away with assets, tools, and messaging you can use immediately
- Reconnect with your clarity, creativity, and voice
This experience includes:
Before your VIP Day, we’ll meet for a 30-minute prep call (14 days prior) to clarify your goals and create shared intentions. We'll map out what prep work will be needed to bring to your VIP session.
Your VIP Coaching & Co-Creation Day
A 1:1 immersive experience with full access to my brain, coaching, and co-creation... all centered around YOUR most important goals.
Typical VIP Schedule:
- 9:00 AM – Check-in & Agenda Mapping
- 9:30 – 11:00 AM – Focus Area 1
- 11:00 – 11:20 AM – Break
- 11:20 – 12:50 PM – Focus Area 2
- 12:50 – 1:50 PM – Lunch
- 1:50 – 2:00 PM – Check-In & Realignment
- 2:00 – 3:30 PM – Coaching & Integration
- 3:30 – 4:00 PM – Wrap Up & Reflection
In Person:
Held in beautiful Temecula Wine Country, your day ends with a relaxing massage and dinner at a local day spa—perfect for reflecting, integrating, and celebrating your progress.
Virtual:
You’ll receive a GrubHub gift card to enjoy lunch during your session, plus we’ll kick things off with a casual happy hour Zoom the evening before.
Post-VIP Integration Call
30–45 days later, we’ll meet for a 30-minute follow-up session to check in, answer any lingering questions, and refine your next steps. You’ll feel supported as you implement what we created.
Want more support?
Add 30 days of email + Voxer support for just $300. Perfect for staying accountable, getting quick feedback, and maintaining momentum between calls.
This is perfect for you if...
- You’re an entrepreneur or executive ready to stop spinning and start creating traction.
- You have a big idea, project, or shift you’re ready to bring to life—but need structure and support to make it happen.
- You value expert strategy, hands-on collaboration, and accountability.
- You want a day focused entirely on YOU, your message, your goals, and your growth.
Your Investment is:
- Virtual VIP Day: $2,000
- In-Person VIP Day (Temecula Wine Country): $2,500
(Includes massage + spa dinner experience)
Optional 30-day Email/Voxer Support Add-On: +$300
~Client Love~
Her words of wisdom really resonated with me
I have to give a shout out to Darlene for her passion in coaching. She had taught me a valuable lesson to focus on being of service to people. That sounds simple, but for someone that has struggled with the imposter syndrome and thinking that I’m not “credible enough,” her words of wisdom really resonated with me and was the catalyst for me to run with my podcast show unapologetically. Thanks Darlene!!
- Jen Amos, Entrepreneur & Podcast Host
You will get results, there is absolutely no doubt.
You are an amazing intuitive woman. Truly gifted. You are well trained and immediately knew what I needed. You took the time to dig in with me and helped me pull out of my head and my heart what I needed from the time we started working together . You helped me get clear on what I wanted and needed to get clear on. Somethings were a surprise to me, I had plenty of Ah-ha moments. I loved using the Voxer app to discuss stuff in between or to even upload things so you could see my progress or guide me.. You made it so easy for me to make progress. You should work with Darlene, you will get results, there is absolutely no doubt! Thank you Darlene for taking me by the hand and cheering me on. I’m beyond grateful.
Lori Miller, My Loyal Tea Co.
Trust Darlene, I'm glad I did!
I wasn't sure if Darlene would be able to help me as I have worked with a coach in the past with no results But I'm so glad I gave it a shot. I was able to find a good, profitable coaching niche that I'm passionate about. Darlene helped me really sort through the marketing aspect of things and gave me so many ideas I never thought about. If you needs help marketing your services I highly recommend you work with Darlene.
Ibinye O- Family Therapist and Coach
Darlene cares about her clients
I enjoyed how Darlene asked questions, she helped me dig down to a final answer and get clear on who I wanted to work with. She helped me get outside of myself, and her feedback helped me think about things in new ways. I highly recommend Darlene to coaches who are looking for clarity because she listens well and cares about her clients.
David V- Storytrainer
Strategies & Plans
Before working with Darlene I was showing up trying to piece together a plan of what I saw other business owners doing online. I thought it would work for me if I just did what they were doing. I was wrong. Darlene helped me create a marketing plan that worked for me and I was able to start showing up and connecting with my ideal clients faster than ever before. Her guidance for creating and executing my 12 month action plan helped me start making consistent money in my business.
Tammy C - Career Coach
