Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
3 Steps to Finding a Tagline that’s Right for Your Business
A tagline is a catchy one-liner that connects to the mind of your customer and creates brand awareness.
You might know some of these big brand taglines.
Nike’s: “Just do it”
Bounty: "The Quicker Picker Upper"
Dunkin' Donuts: "America Runs on Dunkin'"
Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
MasterCard: "There are some things money can't buy. For everything else, there's MasterCard."
You can most likely name the business by just hearing their tagline.
A tagline is a catchy one-liner that connects to the mind of your customer and creates brand awareness.
These big companies didn’t start out with these taglines. As they grew their business their taglines evolved just like yours will.
Having a tagline is a great way to grab attention and it sums up what your brand and business is about. You’re basically telling them what you do and why they should stop and pay attention to you.
It helps with your brand recognition and should be short and to the point.
Having a tagline helps give your brand a personality and should spark emotion with your ideal audience that they feel connected with.
It’s also a great way to set you apart from your competition, allowing you to stand out from anyone else online.
Need some help coming up with a tagline for your business.
Here is my 3 step process to finding a tagline that’s right for your business.
1. Write out a list of what you do and how you help your clients. This can be your business summary, elevator pitch, mission, and vision statements or just a brain dump of your business as a whole.
2. Shorten it down to 1-2 sentences.
3. Cut it down again, Usually 5-9 words at most.
Mine is “Let’s Build a Brand that Attracts and Stands Out”
It takes time, don’t rush it. I always recommend coming up with a few ideas and running them by your ideal clients to see which one resonates the most for them and see which one feels the best to you.
Curious do you have a tagline? Share it below.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
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Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
