Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
3 Ways to Connect More With Your Community
So what is the Customer Journey and why does it matter to us as coaches, experts, leaders, and entrepreneurs.
Over the years I’ve realized that there are three phases on the customer journey that allow you to go from prospect to raving fan who wants to work with you, Attract, Nurture & Connect and they each play an important part in your business profitability.
3 Ways to Connect More With Your Community
I’m going to Sedona THIS Summer.
I’ve had “Visit Sedona to watch the sunset” on my bucket list for as far back as I can remember. Over the past few months, I’ve finally been planning our family summer vacation and mapping out all of the stops on our journey.
Each day I get a bit more excited.
As I’m sure you know, there are so many things to do and places to explore and visit while we’re there. Though I might not get to do them all, I can always plan another visit, (right?!!?)
I’m trying really hard to not rush the trip but to just relax and enjoy the journey of getting there, exploring, checking things out, and getting curious about what it might be like when we get there.
There is so much fun on the journey! I know I often try to rush things but sometimes it’s okay to slow down and enjoy each and every google search, sunset picture, food stop, souvenir to buy, and place to visit in between.
It got me thinking about the journey we create for our community and how we show up and get found for our businesses.
So what is the Customer Journey and why does it matter to us as coaches, experts, leaders, and entrepreneurs.
Over the years I’ve realized that there are three phases on the customer journey that allow you to go from prospect to raving fan who wants to work with you, Attract, Nurture & Connect and they each play an important part in your business profitability.
Attract
This is the awareness phase, your ideal clients know you exist as they have just stumbled across or discovered you. Congrats this means your visibility strategy is working…woohoo!
They most likely have found you because they have a struggle or desire and their research has led them to you. My favorite thing to hear when I talked to a new connection is that they found me through SEO… on Google, Pinterest, read an article I wrote, listen to me on a Podcast, or saw me on Youtube, and from there went down the rabbit hole of devouring my value-packed content that I create each month.
Nurture
Then comes the nurture phase, this is when you have the opportunity to continue staying top of mind with your ideal clients so that when they’re ready to work with you 2 days, 2 weeks, 2 months, or 2 years from now they remember you.
They’re on your newsletter list, they might follow you on social media and are getting consistent content from you to keep them engaged. You’re building up your credibility and building your know, like, and trust factor.
The worse thing that can happen is that someone likes our content and what we stand for but we stop showing up and then when they are ready to reach out and purchase they forget about us and reach out to someone else who just pops into their orbit at the perfect time.
Connect
The third phase is the connect phase, this is where you want your ideal client to feel like they know you and they feel comfortable connecting and having a conversation with you. The best way I’ve found to build out the connection is by showing up and sharing stories so that they feel completely comfortable and can relate to what you share.
This makes it so much easier to get them on to a call or to jump into your DM’s when they have questions and are curious about how you might be the perfect solution to their problem or desire.
As you look at these three phases of the customer journey which phase do you feel like you’re doing an amazing job at? What areas do you feel you could expand out to support your customers on their journey to get to know you?
I’m curious as I continue planning my journey to Sedona, any must-see or things to do that I should add to my list?
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
