Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Creating Your Brand through Storytelling
Check out my interview on to the OMG Show with Jamie Palmer as I share my expertise on creating your brand through storytelling.
Darlene Hawley was invited to come on to the OMG Show to share her expertise with branding and business clarity. She has been coaching since 2007, working with ambitious, heart-centered, female entrepreneurs who are struggling to build their brand and business. Most of the time, her clients are afraid to share their story in a unique way that helps them to stand out in the online marketplace. She’s all about attracting your ideal client so that you can have more freedom in your business and be able to make an impact.
When she became a coach herself, she struggled with finding her own sense of self and portraying that online. The whole point is not to blend in, but to stand out! It’s all about drawing people into your business with your own personal story and brand. Darlene found that the more she shared her story, the more people were able to relate to her and wanted to work with her. She took this knowledge and was able to form her business, bonding with other single moms who were working in industries where they weren’t able to be home a lot for their children.
Darlene gives us some of her ninja tips for how to get vulnerable with your audience and allow them to really get to know you on a deeper level. She works with many different clients on figuring out what their story is so that they can better communicate it to their potential clients. It all starts with sitting down and writing down everything that’s happened in their lives, especially the things that have made the biggest impacts. Once we have that, we start to connect the events that occurred to the way that it has transformed them as a person and made them better for the experience. Figuring out your brand and how you can share your personal story with your audience can be tricky, so make sure to listen to this episode if you want more advice in this area!
Join me over on the OMG SHOW with Jamie L Palmer.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
