Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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Darlene Hawley

You know you have what it takes to bring in consistent money in your business. You’re amazing at supporting your clients, colleagues, and friends and you know it’s just a matter of time before your best-kept secret status is uncovered and your discovered.

I have heard this from so many of you who want to create an online business that allows you to make money, experience all that life has to offer and make a huge impact in the world.

 

There are a ton of people in the online market right now talking about creating a strong personal brand and business, but it’s often talked about by having to show up constantly on social media and spending countless hours creating content.

 

Plus you’ve probably been hearing the R-word thrown around that a recession is coming and you’re not sure if people will want to invest in themselves.

 

Well news flash….we’re not going into a recession we're currently in one and online business owners have a huge opportunity here to continue to be visible and to continue to show up. This is not the time to stay small but the perfect time to share your message with the world.

 

I don't see anything for people like you and me who need to trust our gut and show up as our true, authentic selves. There's nothing to address how deeply important it is to create your business in complete alignment with who you are, let alone how to stop trying to fit into the mold of what others have created for us. 


People like us:

  • You know you are meant for greatness and that you have a big purpose in life and that your personal brand will help you make an impact.
  • You want to connect with your dream clients by sharing valuable content that truly connects and engages your audience.
  • Knowing you have a strong brand foundation that will support you while you grow and scale your business would take away all of the overwhelm and stress that you’re currently feeling.
  • You are ready to share your brand story and show up and inspire your audience to keep moving forward.
  • All of this would give you the confidence to be visible, keep showing up, and take consistent action to move your brand and business forward.

 

I’m creating a three-month highly engaging group experience where I will teach you how I’ve made marketing my business online something that feels effortless… just by showing up, being myself, sharing my story, my message, my mission, and my voice.

 

It includes things like: 

  • How to share your story in a way that attracts your dream clients and allows you to stand out online by showing up as your unique authentic self.
  • Get crystal clear clarity on your dream clients then learn how to speak directly to them so they instantly see that you’re the solution to making their dreams come true.
  • Nail your messaging for your brand so that you can create long-term success that propels your business forward.
  • Create your signature offer and brand framework that has your audience knocking on your virtual door, asking how they can work with you.
  • Amplify your voice to stand out online so that you are heard in the noisy online market space.
  • Learn to build trust and connect deeply with your audience so that you are seen as an expert and leader in your community.


 >>>APPLY HERE<<<


This program is going to be super beneficial to you, not only do you get excellent training but you also get time to process and come back and ask questions so you can implement what you’ve learned and start seeing results quickly in your business.

 

The program is all about building a personal brand for creative online service-based entrepreneurs who are ready to amplify their voice and share their message with the world, and attract dream clients so they can make more money.

 

It’s for the folks who have read all the tutorials and “tips + tricks” but who know they need to stop DIYing their business so they can create a community of raving fans excited to work with them.

 

If you’re sitting there saying “THAT’S ME!!”, hit reply, and ask any question or let's schedule a quick call to see if this program is the right thing to close out the year strong but most importantly have your foundations strong as you start the new year.

 

During this program, you’ll have access to me reviewing content, and brainstorming and the best part is I’ll take your big picture vision and turn it into manageable bite-sized pieces so you can take action. 

 

You’ll leave in 3 months with a strong brand foundation, website content that calls in clients, and your confidence soaring all for the incredible incredible investment of $1497.

Fast Action Bonus! Sign up by Wed Oct 5th at 9 pm PST and get a 30-minute 1:1 Coaching Call with me


Plus you'll have a built-in mini mastermind to support you and keep you motivated.

Let’s close out Q4 strong and soar into 2023!


VIP Upgrade:
~Add a 1:1 90-minute VIP intensive for $555
~Pay in Full access to my upcoming Authentic Sales Masterclass training valued at $147
~Plus a flexible payment plan option to support any budget

I'm making this an easy YES so you can reach your goals and create consistent income.What are you waiting for 
APPLY NOW!



 

Ps... I announced my new 3-month program ~ Be You! Amplify Your Personal Brand 3-month group mini mastermind We kick off next week. Grab a spot on my calendar and let's explore what working together might look like. FILL OUT AN APPLICATION HERE

Prefer to work 1:1, hit replay I have one spot remaining starting this month and am filling enrolling for November.
 


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley and Ellen R
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I was facilitating a one-day Speak Up & Influence team-building experiential training when I noticed her sitting quietly in the back of the room. She participated, but never fully spoke her mind, staying just under the radar, what I like to call "playing it safe". After one of the vocal empowerment activities, I walked over and said, “You know, the way you just helped your group reframe that challenge? That’s leadership. And I don’t think anyone’s told you lately... but you have a really powerful presence when you speak.” She blinked, stunned. Then smiled...a BIG cheesy grin. “Wow. I… don’t think anyone’s ever said that to me,” she said. “I thought I was just rambling.” That moment changed her energy and how she showed up the rest of the day. She spoke up more. She leaned in. She took more space. By the end of the day, she was laughing with her colleagues and, dare I say, being Bold and having FUN. That’s the power of being seen. Not liked. Not evaluated. Not coached. Witnessed. Witnessing Is Deeper Than Praise Recognition isn’t just about saying “good job.” It’s about creating space for people to feel seen in the room. And as an executive leadership coach, trainer, and speaker, I believe this is one of the most powerful tools we have. It’s part of why I teach the Step into Your Moxie® Vocal Empowerment Framework to help people speak with confidence and presence, And to help them feel safe enough to show up as unapologetically as themselves. The framework includes: Naming the Inner Critic Creating Psychological Safety Clarifying the Message Owning Presence Moving People to Take Action But none of that sticks if we don’t feel witnessed. The Real Role of Recognition in Leadership Recognition is not limited to annual performance reviews. It’s being in the moment with someone. It’s telling the truth of what you see... and helping them see it too. When we recognize someone for who they are, not just what they do, it creates: Trust Confidence Belonging Momentum It tells them, “You matter. Right now. Just as you are.” And for many people, that’s enough to shift everything. How Vocal Empowerment Starts with Being Seen I’ve worked with countless leaders who don’t need help with strategy... they need to be reminded they have a voice worth sharing. Their ideas aren’t the problem. Their presence is stifled by years of not being heard. And when someone finally says, “I see you. I hear you. I believe you have something valuable to say,”... they rise to the occasion. That’s what witnessing does. That’s what coaching is. And that’s what powerful leadership should include. My Truth About Leadership + Visibility I believe every single person deserves to be put in a position where they are the leader. But leadership is not one-size-fits-all. It’s not about being the loudest or most polished. It’s about being thoughtful about the right kind of visibility... and showing up unapologetically as yourself. We need more leaders who understand this. Who witness others without fixing them. Who show people what’s possible by being real, not rehearsed. How does it feel when someone truly witnesses you... not just your performance, but your presence? And who in your world could use that kind of recognition right now? Say it. Share it. Watch them light up. Try This: A Visibility Icebreaker That Builds Trust Here’s a simple, powerful exercise I love using to open workshops, team meetings, or small groups: Two Truths and a Lie: Leadership Edition Each person shares: Two true things about how they lead, speak, or show up One “lie” they used to believe about themselves Example: ✔ I’m a clear communicator ✔ I make people feel safe when I lead ✖ I’m not good at public speaking (← the old lie) This twist brings visibility and vulnerability together... without putting anyone on the spot. It allows people to own their growth and shift their inner critic by speaking it out loud. Try it. Let me know how it goes with your next team meeting. Coming Next in Part 4: Crafting Connection: Simple Rituals to Help You and Your Team Feel Seen Because being witnessed isn’t a one-time act. It’s a culture. It’s a practice. And it starts with you.
By Darlene Hawley August 4, 2025
We’ve never been more connected... and never felt so unseen. With a few taps, we can join a Zoom room, drop into a DM, or post something vulnerable for hundreds of people to witness. But there's a disconnect. And in a tech-driven world where everything moves fast and engagement is measured in emoji reactions… are we truly connecting... or just being consumed? “To be recognised, you have to be seen, you have to be heard – and that requires a witnessing that can’t happen in two-second increments.” —— Allison J Pugh in her article The Unseen in Aeon Magazine You can post every day and still feel invisible. You can be in a dozen Slack channels and still feel isolated. You can have 10k followers and feel like no one is really paying attention. Because we’ve built a world where connection is constant... but deep roots are rare. The Pace of Tech vs. the Slowness of Being Seen We scroll fast. We skim emails. We record meetings and never rewatch them. But being seen takes time. It requires presence. Stillness. The very things today’s digital culture works against. And when you’re constantly “on”, but rarely witnessed... it’s easy to feel like you’re disappearing in plain sight. This is especially true for entrepreneurs and leaders. We’re told to post, share, create, show up, stay visible… and yet, we’re rewarded for comments, not true connection. That’s the tension we’re living in... and the one we need to name. Why I Don’t Create for Social (and What I Do Instead) Let’s get honest, social media isn’t the main event... it’s the after-party. The first time someone finds me isn’t on LinkedIn. It’s at a speaking event, on a podcast, or through a referral. Then they follow me on social. Then they join my newsletter. Social media isn’t where I get discovered. It’s where I nurture relationships that already exist. That’s why I don’t create for the algorithm... I write for my community. I share my heart through emails and long-form blog or video content. Then I repurpose it on social... not to “go viral,” but to stay connected. And here’s the magic part: Some of my clients? They’ve been on my list for 6+ years. Never replied to a post. Never commented. And one day... they book a call. Because they’ve been listening the whole time. They were waiting for the right moment.... not the right reel. When Tech Makes You Feel Small But even with that perspective, I still feel it. That sting when you pour your heart into a post and it gets 3 likes. That feeling after a Zoom room full of “great people!”… but the coffee chat that follows doesn't convert to referrals or business. That’s what the fast pace of our digital world does. It makes us visible... but not witnessed. It makes us accessible... but nothing deeper becomes of it. You can have the right lighting, captions, camera angle... and still feel like no one’s really seeing the person behind the post. The Shift: From Performance to Presence The solution isn’t more hustle or noise. It’s more presence. So, if you're feeling invisible right now, even while showing up “everywhere,” hit pause and take a breath. Ask yourself: Am I sharing because I have to, or from a place of inspiration? Am I connecting, or just posting to stay in the feed? Who am I hoping will really see me? Then, choose one way to show up differently this week. Call someone instead of commenting. Write the post that feels inspiring, not strategic. Or close the laptop and go be with real people, even when it feels uncomfortable. Because yes, people are watching... even if they’re silent. But more importantly, you deserve to feel connected, even when tech feels like it's sucking your soul.
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