Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

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Darlene Hawley

You know you have what it takes to bring in consistent money in your business. You’re amazing at supporting your clients, colleagues, and friends and you know it’s just a matter of time before your best-kept secret status is uncovered and your discovered.

I have heard this from so many of you who want to create an online business that allows you to make money, experience all that life has to offer and make a huge impact in the world.

 

There are a ton of people in the online market right now talking about creating a strong personal brand and business, but it’s often talked about by having to show up constantly on social media and spending countless hours creating content.

 

Plus you’ve probably been hearing the R-word thrown around that a recession is coming and you’re not sure if people will want to invest in themselves.

 

Well news flash….we’re not going into a recession we're currently in one and online business owners have a huge opportunity here to continue to be visible and to continue to show up. This is not the time to stay small but the perfect time to share your message with the world.

 

I don't see anything for people like you and me who need to trust our gut and show up as our true, authentic selves. There's nothing to address how deeply important it is to create your business in complete alignment with who you are, let alone how to stop trying to fit into the mold of what others have created for us. 


People like us:

  • You know you are meant for greatness and that you have a big purpose in life and that your personal brand will help you make an impact.
  • You want to connect with your dream clients by sharing valuable content that truly connects and engages your audience.
  • Knowing you have a strong brand foundation that will support you while you grow and scale your business would take away all of the overwhelm and stress that you’re currently feeling.
  • You are ready to share your brand story and show up and inspire your audience to keep moving forward.
  • All of this would give you the confidence to be visible, keep showing up, and take consistent action to move your brand and business forward.

 

I’m creating a three-month highly engaging group experience where I will teach you how I’ve made marketing my business online something that feels effortless… just by showing up, being myself, sharing my story, my message, my mission, and my voice.

 

It includes things like: 

  • How to share your story in a way that attracts your dream clients and allows you to stand out online by showing up as your unique authentic self.
  • Get crystal clear clarity on your dream clients then learn how to speak directly to them so they instantly see that you’re the solution to making their dreams come true.
  • Nail your messaging for your brand so that you can create long-term success that propels your business forward.
  • Create your signature offer and brand framework that has your audience knocking on your virtual door, asking how they can work with you.
  • Amplify your voice to stand out online so that you are heard in the noisy online market space.
  • Learn to build trust and connect deeply with your audience so that you are seen as an expert and leader in your community.


 >>>APPLY HERE<<<


This program is going to be super beneficial to you, not only do you get excellent training but you also get time to process and come back and ask questions so you can implement what you’ve learned and start seeing results quickly in your business.

 

The program is all about building a personal brand for creative online service-based entrepreneurs who are ready to amplify their voice and share their message with the world, and attract dream clients so they can make more money.

 

It’s for the folks who have read all the tutorials and “tips + tricks” but who know they need to stop DIYing their business so they can create a community of raving fans excited to work with them.

 

If you’re sitting there saying “THAT’S ME!!”, hit reply, and ask any question or let's schedule a quick call to see if this program is the right thing to close out the year strong but most importantly have your foundations strong as you start the new year.

 

During this program, you’ll have access to me reviewing content, and brainstorming and the best part is I’ll take your big picture vision and turn it into manageable bite-sized pieces so you can take action. 

 

You’ll leave in 3 months with a strong brand foundation, website content that calls in clients, and your confidence soaring all for the incredible incredible investment of $1497.

Fast Action Bonus! Sign up by Wed Oct 5th at 9 pm PST and get a 30-minute 1:1 Coaching Call with me


Plus you'll have a built-in mini mastermind to support you and keep you motivated.

Let’s close out Q4 strong and soar into 2023!


VIP Upgrade:
~Add a 1:1 90-minute VIP intensive for $555
~Pay in Full access to my upcoming Authentic Sales Masterclass training valued at $147
~Plus a flexible payment plan option to support any budget

I'm making this an easy YES so you can reach your goals and create consistent income.What are you waiting for 
APPLY NOW!



 

Ps... I announced my new 3-month program ~ Be You! Amplify Your Personal Brand 3-month group mini mastermind We kick off next week. Grab a spot on my calendar and let's explore what working together might look like. FILL OUT AN APPLICATION HERE

Prefer to work 1:1, hit replay I have one spot remaining starting this month and am filling enrolling for November.
 


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley October 27, 2025
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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By Darlene Hawley September 24, 2025
Discover how Laurie Itkin, CDFA and founder of The Options Lady, refined her messaging, raised her rates, and attracted high-value clients with clarity and confidence.
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