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From Imposter Syndrome to Influence: How to Speak Confidently to Senior Audiences

Darlene Hawley

Transforming Anxiety into Assurance: Strategies to Speak Confidently to Senior Audiences and Overcome Imposter Syndrome

I was recently invited to speak with a group of remarkable women who were wrestling with something many of us face: how to find confidence when speaking to senior or higher-titled audiences. As we circled up to talk, the conversation turned candid and vulnerable. One by one, these women shared their experiences—the nagging fear that they might not know enough, that they’d somehow be “found out” onstage, or that they’d misunderstand industry jargon and look foolish. For many, it was classic imposter syndrome, casting doubts on their knowledge, intelligence, and even their right to be in the room.

They feared that unsettling moment when they might look out at the audience, notice a few raised eyebrows, and wonder, “Do they know more than me?” It was a familiar feeling, one I had experienced many times, and it resonated deeply. After all, stepping into the spotlight when you’re aware of the expertise in the room can feel daunting, especially when you’re convinced that every set of eyes is on you, waiting to see if you’ll stumble.

Our conversation soon turned into a powerful exchange of stories, tips, and real strategies to overcome these fears. Through our discussion, I was reminded of how common this struggle is and how, with the right tools, we can all speak confidently to any audience, no matter their title or tenure.

Here are some of the tips and techniques I shared for overcoming nerves when speaking to senior or higher-titled audiences. These strategies will help you manage your nerves and empower you to communicate with clarity, confidence, and impact.


Normalize Nerves: It's Natural to Feel Anxious

It's important to acknowledge that feeling nervous before speaking to senior leaders is completely natural. Even the most experienced executives experience anxiety. The key is understanding that nerves are a normal part of public speaking and do not define your ability to deliver a great presentation.


Tip: Rather than seeing nerves as a weakness, reframe them as excitement. This shift in mindset can transform those anxious feelings into positive energy that fuels your performance.


Shift Your Focus: Prioritize the Message Over Yourself

One of the most effective ways to overcome nerves is to shift your focus away from your own fears and onto the message you're delivering. Senior leaders and high-titled individuals are focused on the value your message can bring to the organization rather than on how well you speak. When you focus on the impact of your ideas rather than on your delivery, you'll feel less self-conscious and more confident in your communication.


Tip: Ask yourself: What can I offer to this audience that will help solve their challenges or advance the business? When you clearly understand your value, your confidence will grow.


Use Breathing Techniques to Calm Your Nerves

Managing your physiological response is crucial when you're preparing to speak in front of a high-pressure audience. Deep breathing exercises are simple yet highly effective in calming your nerves and preparing your body for confident speaking.


Deep Breathing Exercise:

  • Inhale deeply for 4 seconds.
  • Hold your breath for 4 seconds.
  • Exhale slowly for 4 seconds.
  • Repeat for 3 rounds.


Tip: Use this technique just before you step onto the stage or enter the room. It can help slow your heart rate, reduce anxiety, and improve your focus.


Reframe Nervousness as Excitement

Anxiety and excitement trigger similar physical responses in your body. Your heart races, your palms sweat, and your mind races with thoughts. Instead of labeling these symptoms as nervousness, reframe them as excitement. This subtle shift in perception 

can make you feel more energized and prepared to tackle the task ahead.


Tip: Try saying to yourself, I'm excited to share my ideas with this group. This reframing can turn anxious energy into a performance advantage.


Prepare Your Message: Clarity is Key

When speaking to senior leaders, less is often more. High-titled individuals are looking for clarity and high-level insights that will help them make decisions. It's important to distill your message down to a few key points that are easy to digest.


Tip:

  1. Identify three main points that you want your audience to remember.
  2. Avoid overloading them with excessive details.
  3. Stay focused on the big picture and provide context that aligns with the company's goals and priorities.


Practice, Practice, Practice: Confidence Comes with Repetition

The more you practice, the more confident you will become. To ensure you're comfortable with your material, practice your speech, pitch, or presentation multiple times before facing senior leaders. Rehearsing allows you to refine your message, anticipate tough questions, and reduce any uncertainties about what you will say.


Tip: Consider recording yourself while practicing to identify areas for improvement. This can help you become more aware of your tone, body language, and overall delivery.


Engage with Senior Leaders: Build a Connection Before Speaking

One of the most effective ways to ease your nerves is by establishing rapport with senior leaders before your presentation. If possible, engage with them in conversation, ask questions, and show genuine interest in their work. Building a connection beforehand can make you feel more comfortable when it's time to speak.


Conversation Starters:

  • "I've been following your work on [specific project], and I'm really interested in hearing more about your approach to [challenge]."
  • "I admire the success of [company/project]. What would you say were the key drivers behind that success?"
  • "As a leader with vast experience, what advice would you offer someone like me who's striving to [goal]?"


These conversation starters can help you naturally engage with senior leaders, giving you the opportunity to practice your communication skills and build confidence.


Role-Play and Improv Activities to Simulate High-Pressure Situations

One of the most effective ways to prepare for speaking to senior leaders is through role-playing or improv-style exercises. These activities simulate the pressure of high-stakes situations and allow you to practice handling questions and responses in real time. The more you practice speaking in pressure-filled scenarios, the more you'll build the confidence to hold them in real life.


Tip: Get a colleague, coach or mentor to play the senior leader role and ask tough questions. The more you practice, the more comfortable you'll become with managing nerves in real time.


Speak with Confidence to Senior Leaders

Speaking to senior or higher-titled audiences doesn't have to be a nerve-wracking experience. You can confidently present your ideas by preparing your message, managing your nerves with breathing techniques, and reframing anxiety as excitement. Practice these strategies, engage with senior leaders beforehand, and remember that your values and insights matter most.


The next time you step into that room full of executives, you'll be ready to speak clearly, confidently, and impactfully.


Let Me Help You Overcome Nerves and Speak with Confidence

Navigating high-stakes speaking opportunities and engaging with senior leaders can be challenging, but you don't have to do it alone. Whether you're looking to refine your presentation skills, build confidence for your next pitch, or master how to communicate effectively in front of higher-titled audiences, I'm here to support you.


1:1 Coaching:

Through personalized coaching sessions, I'll help you overcome any obstacles that hold you back from speaking with confidence. Together, we'll work on developing your speaking style, crafting your key messages, and managing nerves so you can walk into any room ready to lead.


Workshops & Group Training:

If you're part of a team or organization, I also offer workshops and training designed to equip leaders with the skills needed to communicate clearly and confidently in high-pressure situations. From in-depth sessions to hands-on practice, we'll cover everything you need to feel empowered in front of senior leaders.


Next Steps:

Ready to improve your speaking skills? Let's schedule a time to discuss how I can help you overcome nerves and deliver powerful presentations. Whether through 1:1 coaching or an immersive workshop, I can provide the tools and support you need to succeed.

Click here to schedule your free consultation, or reach out for more details. Let's work together to help you become a confident communicator and influential leader.


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley smiling with her husband, sharing a moment of connection and support.
By Darlene Hawley April 28, 2025
Discover how living with an invisible illness taught me the true meaning of self-care. In this personal reflection for Mental Health Awareness Month, I share daily wellness rituals that support mental health and how we can build a stronger foundation for well-being in life and in the workplace.
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In this episode of the Attract and Standout podcast, host Darlene Hawley chats with Lisa Raebel, owner and founder of Rebel Girl Marketing. Lisa shares her journey from corporate sales to starting her own marketing firm, emphasizing the importance of authenticity and telling the truth in marketing. They discuss the challenges of marketing oneself as an entrepreneur, the significance of storytelling in marketing, and the essential differences between marketing and sales. Lisa also introduces her latest projects, including a new workbook and training sessions designed to help businesses excel in their marketing strategies. Tune in to learn actionable tips on how to effectively market your business and connect with your ideal clients. 00:27 Lisa's Journey to Entrepreneurship 02:35 Challenges of Marketing Yourself 05:44 The Power of Storytelling in Marketing 11:43 Differentiating Marketing and Sales 17:35 Back to Basics: Effective Marketing Strategies 20:45 Mindset and Persistence in Business 23:25 Upcoming Projects and Personal Insights ----- Lisa is the Founder, Author, Speaker & Chief Storyteller of Rebel Girl Marketing, where she has developed her proprietary RebelMindset approach to help businesses stay in business by utilizing focused, uncompromising marketing strategies. With over thirty years of experience as a successful marketing executive and leading sales professional, Lisa cuts through the noise and breaks down marketing to what makes sense for her clients, creating strategies that are simple, relatable to their target audiences, and result in double-digit sales growth year after year. Lisa is an accomplished speaker and book author, sharing her expertise and insights with audiences around the world. Her approach emphasizes the importance of creating a positive first impression through attention-getting Power Pitches, and she believes that everything is marketing, from how you answer your phone to your final conversation with a customer. Her ability to help professionals make a great first impression sets her apart in the world of marketing, and she is passionate about teaching others the benefits of a RebelMindset. When Lisa is not working, she enjoys spending time with her two children and husband of 30 years. Her passion for inspiration is found in her cooking, paddleboarding in Lake Country, or enjoying long hikes through the numerous trails in southeast Wisconsin. https://rebelgirlmarketing.com/ / lisaraebel / rebelgirlmarketing ----- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com / darlenehawley
Woman walking on a quiet trail with children, surrounded by nature—taking a break to reset and care
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By Darlene Hawley March 25, 2025
The Day I Learned That Selling Isn’t About Selling Ten years ago, I was on a sales call with someone who I knew would benefit from working with me. I had all my points prepared, I knew the value of my offer, and the moment I started “explaining” the coaching package, I could feel her pulling back. She went quiet. Her energy shifted. You know that moment when you can tell someone is already backing away even though you're still mid-sentence? I paused, smiled and took a deep breath and said, “Can I tell you a quick story?” I shared how I’d once been in her exact shoes... unsure, overwhelmed, and wondering if investing in myself was really the right move. I told her how I’d made that leap anyway… and shared what had changed for me during that process. That’s when she leaned in. She wasn’t sold by my offer. She was moved by the story. And that’s when I realized: Storytelling sells—without the “salesy used car salesman” vibe. Why Storytelling Works So Well in Sales Let’s be honest...no one wants to feel sold to, yet we all love to buy. What people do want is to feel seen, heard and valued. And storytelling does exactly that. In fact, studies show that people remember stories up to 22x more than facts alone. And even more powerful? A story creates emotion... and emotion drives action. If you’re struggling to convert prospects into clients, it’s not that your offer isn’t good. It’s that you might not be telling the right story to make someone feel why it matters. 3 Types of Stories That Sell (Without Feeling Pushy) 1. The “I’ve Been Where You Are” Story This is your empathy bridge. When you share a relatable story from your own experience, your audience sees themselves in you. You’re not just a coach, consultant, or expert.... you’re a human being who gets it. Example: “I used to feel invisible online. I would write a post, hit publish, and hear crickets. It wasn’t until I started sharing my story that people began engaging, reaching out, and eventually becoming a client.” This story builds trust and shows them, “If she figured this out, maybe I can too.” 2. The Client Success Story People like proof, evidence of how it will work. And no, this doesn’t mean sharing stats or results in bullet points. It means telling the transformation journey. Example: “Jackie, a life coach, came to me unsure of what to say in her content. After taking my storytelling course, she started sharing her story in her newsletter and during conversations and landed three new clients within the first month. Why? Because her audience felt connected to her.” It’s not about showing off, it’s about showing what’s possible. 3. The Vision Story Paint the picture of what life could look like for them if they take action. The power of this story lies in aspiration. Example: “Imagine waking up with clarity around your message. You open your laptop, write a post with confidence, and get a message from someone who says, ‘I felt like you were speaking directly to me.’ That’s what happens when your story connects.” When people can see their future selves in the story you tell, they want more of what you have to offer. How to Start Using These Stories in Your Sales Process Now that you’ve got the story types, here’s where to use them: On your website – especially your About page and sales pages In your emails – every time you’re adding value or selling connect with a story On strategy calls – as a way to shift from pressure to connection On social media – to build relationships and nurture your community Tip: Start building a Story Bank. Open a notes tab or a doc and jot down 2–3 small moments from your life or business each day. That way, when it’s time to write content or show up for a launch... you’re never starting from scratch. Selling Through Story Isn’t Manipulative—It’s Meaningful When you tell stories with heart and authenticity, you’re not convincing people to buy, you’re helping them see that they’re not alone. You’re offering a way to move forward. And when you do that? Selling doesn’t feel awkward, It feels like service. One of my mentors, Kendrick Shope, always says: “Selling is helping.” And she’s absolutely right. Because when you sell through storytelling, you’re not pushing, you’re guiding. You’re inviting people into a transformation that you know is possible. When you lead with your heart and with empathy and share your truth, you're not just building a business... you’re building trust What might shift for you if you started weaving more of your story into how you connect with your team, clients and community?
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