How to Create Your Brand Story so you can Attract Dream Clients & Stand Out Online

I'm sharing 8 of the biggest mistakes I've made as an entrepreneur – the ones I wish I could've avoided.

Explore the art of effective communication, boundary-setting, and personal growth as a HR leader or Entrepreneur.

Discover the transformative power of authenticity and storytelling in personal branding, and learn how to stand out authentically in a crowded market.

Picture this: 90+ AI-savvy experts, including yours truly, Darlene Hawley. I'll be talking about AI in Content Creation: Balancing Automation with Authenticity.

Becca Heissel, a dedicated Success Strategist and passionate advocate for entrepreneurs, has been on a mission to assist numerous business owners over the past six years. In her role as a certified trainer of Jack Canfield's Success Principles, she focuses on guiding individuals through the challenges of entrepreneurship, specifically emphasizing the importance of building confidence, envisioning financial futures, and breaking free from the chains of shame and fear surrounding money. Recognizing the notable absence of money and business education in traditional schooling, Becca is committed to filling this gap by providing practical support and mentorship to those navigating the complexities of running a business. Her expertise lies in helping entrepreneurs overcome significant challenges, particularly in the realms of finance and mindset. In a world where entrepreneurship demands resilience and strategic thinking, having a seasoned guide like Becca Heissel could prove invaluable for individuals seeking to not only survive but thrive in the business landscape. SmartBiz Cash Flow Allocator. Managing your money should be empowering, not overwhelming. https://www.smashingnumbers.com/free_... https://www.linkedin.com/in/becca-hei... https://www.instagram.com/beckyheissel/ https://twitter.com/MaddieBrownCPA https://www.facebook.com/SmashingNumbers https://www.facebook.com/Beck51523/ ____ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: ⁠ https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: ⁠ https://bit.ly/attractandstandoutonline⁠ Grab a Chai and let's Connect: ⁠ https://darlenehawley.com ⁠

On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen. When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success. In this episode, Susan shares invaluable insights, including: ~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy. ~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact. ~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance. ~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection. Don't miss out—subscribe now for more wonderful conversations!  ------- Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia ------ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley

Listen in as Colleen Biggs and Darlene Hawley talk about how important community and relationships are as a leader and small business owner.

Listen in as Darlene Hawley and Hailey Rowe discuss how to go all in on yourself as you grow your business.