Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
I Have No Plan B When It Comes To My Business
Just after 2 years in business, I almost threw in the towel and walked away from my business. I wasn’t making money consistently and I felt like a failure.

I only have a Plan A.
I have no Plan B.
It wasn’t always this way though.
Just after 2 years in business, I almost threw in the towel and walked away from my business.
I wasn’t making money consistently and I felt like a failure.
I considered going back to retail management which is what I had done before starting my business.
But I knew what that would look like.
Long days and nights working towards someone else’s dreams and goals.
Less time with my kids.
No flexibility to take vacations because there would always be a reason why it wasn’t a good time,
And I would lose that freedom that I so craved and needed in my life, to work on my terms and in a way that felt good to me.
So I dove in and journaled for over an hour, writing with tears flowing down my face. (if I'm being honest it was a full on ugly cry)
When I had finished journaling I realized I had completely recreated the foundation to my business.
I got super clear on what type of client I wanted to serve.
I peeled back the layers and really got into my ideal client's head and knew what their biggest struggle was and what kept them up at night.
Once I got super clear I went out and had conversations with people who were my ideal client and used the words that they used to start messaging and talking directly to them.
That was when my business finally started turning around and I started getting consistent business and was able to work with dream clients.
See even though I felt like a failure. I knew in my heart that I wasn’t.
I just wasn’t showing up and saying the right things to attract my dream clients.
I was showing up how my mentors were and that didn’t work for me. I had to do it my way, by being me.
Shortly after that day, I put together the framework that I still use today to teach clients how to grow and scale successful revenue-generating businesses that work for them.
✨SAY IT BETTERA LIVE & FREE 3-Day Communication Reset
Bring one conversation you've been struggling with. Leave ready to have it.✨
You know the conversation.
The one you've been thinking about on your drive home, practicing in the shower, rewriting in your head at 2 am, or telling your best friend what you wish you'd said three days after it happened.
Maybe you need to give someone feedback, explain your idea to senior leadership, ask for the business, tell a client your prices have changed, speak up in a meeting, or simply explain what you do without hearing yourself ramble and wondering, Where the heck was I going with this?
You probably don't need another communication tip.
You need a chance to figure out what you actually want to say and practice saying it BEFORE the conversation happens.
That's exactly what we're going to do together.
FREE 3 Live Virtual Sessions November 30- December 2, 2026
12PM PT/ 3PM ET
REPLAY AVAILABLE FOR A LIMITED TIME
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.












