Blog Post

6 Steps 
To Attract 
& Stand Out Online

Ready to Create a Profitable Service-Based 
Personal Brand & Business?

Yes! Get Started Now

It's Time to Identify your Purpose

Darlene Hawley
Darlene Hawley, Personal Branding & Business Coach for  online service based business owners

Do you ever find yourself daydreaming, imagine you’re someone else or wishing you had a different life?

We’ve all been there.

I remember being a single mom working countless hours and desperately trying to figure out what I wanted to be “when I grew up,” I knew working 60+ hours a week in retail wasn’t where my heart was.

I wanted to live a life that meant something, be able to give more and help others follow their dreams.

That’s why I knew my purpose was to support women entrepreneurs build a life that is centered around their dreams.

I hear a lot of people talk about their why. Why they want to do something but I think it’s even more important to know your purpose.

When you’re doing the work you were put on this earth to do, it feels great.

Here are a few questions to ask yourself to uncover where your purpose lies.

What do you enjoy doing the most?
How do you spend your free time?
What would your friends say your known for?
What lights you up inside?
If you took a day off work, what would you do?
What was your dream job as a kid?


Spend some time answering these questions and see if anything jumps out at you. You might just uncover where your passion lies and start walking towards your purpose.

I’m curious, what steps can you take to start working towards living your dream life? Comment below and let me know the answer to the questions above.

Ps. Have you signed up for my 5- Day Attract & Stand Out Challenge?

Want to learn to share your story and build a brand that attracts your ideal clients and has you stand out as an expert?

Ready to leave your 9-5 and start a business but not sure where to start.

Then I have a challenge for YOU.

I’m sharing my top secrets for creating a strong brand foundation in my new FREE 5- Day Brand Challenge.

  • Learn why you are unique and how to stand out in your industry.
  • Get clear on who your ideal customers are and how to attract them.
  • See how the power of storytelling can be used to grow your brand.
  • Gain the confidence you need to thrive in business.


Join me for 5 days of brand building and fun.
Click here: http://bit.ly/2NaHs0tattractandstandout

***If you signed up before, please sign up again. I had some tech issues and may not have gotten your sign up.

Pss. I started a brand new FB group, please join us in the community and connect. I have a lot of exciting stuff coming up.
https://www.facebook.com/groups/1825272810857837/?ref=bookmarks



10 Effective Communication Tips

I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.

SUBMIT AN APPLICATION TODAY

Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.


I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007. 


I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.

By Darlene Hawley 26 Apr, 2024
Discover the transformative power of authenticity and storytelling in personal branding, and learn how to stand out authentically in a crowded market.
By Darlene Hawley 02 Apr, 2024
Picture this: 90+ AI-savvy experts, including yours truly, Darlene Hawley. I'll be talking about AI in Content Creation: Balancing Automation with Authenticity.
By Darlene Hawley 27 Mar, 2024
Becca Heissel, a dedicated Success Strategist and passionate advocate for entrepreneurs, has been on a mission to assist numerous business owners over the past six years. In her role as a certified trainer of Jack Canfield's Success Principles, she focuses on guiding individuals through the challenges of entrepreneurship, specifically emphasizing the importance of building confidence, envisioning financial futures, and breaking free from the chains of shame and fear surrounding money. Recognizing the notable absence of money and business education in traditional schooling, Becca is committed to filling this gap by providing practical support and mentorship to those navigating the complexities of running a business. Her expertise lies in helping entrepreneurs overcome significant challenges, particularly in the realms of finance and mindset. In a world where entrepreneurship demands resilience and strategic thinking, having a seasoned guide like Becca Heissel could prove invaluable for individuals seeking to not only survive but thrive in the business landscape. SmartBiz Cash Flow Allocator. Managing your money should be empowering, not overwhelming. https://www.smashingnumbers.com/free_... https://www.linkedin.com/in/becca-hei... https://www.instagram.com/beckyheissel/ https://twitter.com/MaddieBrownCPA https://www.facebook.com/SmashingNumbers https://www.facebook.com/Beck51523/ ____ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: ⁠ https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: ⁠ https://bit.ly/attractandstandoutonline⁠ Grab a Chai and let's Connect: ⁠ https://darlenehawley.com ⁠
By Darlene Hawley 13 Mar, 2024
On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen. When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success. In this episode, Susan shares invaluable insights, including: ~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy. ~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact. ~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance. ~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection. Don't miss out—subscribe now for more wonderful conversations!  ------- Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia ------ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
Ep 90 - The Power of Community - Colleen Biggs and Darlene Hawley
By Darlene Hawley 27 Feb, 2024
Listen in as Colleen Biggs and Darlene Hawley talk about how important community and relationships are as a leader and small business owner.
By Darlene Hawley 12 Feb, 2024
Listen in as Darlene Hawley and Hailey Rowe discuss how to go all in on yourself as you grow your business.
By Darlene Hawley 09 Feb, 2024
Join us today as Colleen Interview's Darlene Hawley on Take the Leap. In this episode, we dive deep into the topic of effective, daring conversations and how to strengthen your voice.
By Darlene Hawley 08 Feb, 2024
I just was awarded ~ Best Business Clarity Coach 2023 – Los Angeles by Corporate Vision for this year’s successful awardees of the Corporate Coaching and Recruitment Awards 2023 . 
By Darlene Hawley 11 Jan, 2024
Step onto the stage of success with our latest episode featuring Darlene Hawley, a master of communication and leadership coaching. Discover how to silence your inner critic, embrace your physiological cues, and craft messages that captivate any audience. This is a must-listen for anyone ready to elevate their voice and their impact.
Show More

Say Hello & Send Me a Message~

Share by: