Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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What you think of me is none of my business.

Darlene Hawley

Ready to stop worrying about what everyone else thinks and stay focused on reaching your dreams?

Darlene Hawley, Personal Branding & Business Coach for  online service based business owners

What you think of me is none of my business.


What other people think about you is none of your business.


I’ve heard this many times in my life but struggled with believing it.


Since I was a little girl I remember trying to please everyone and keep everyone happy.


I would try to be everything to everyone.


In turn not being my true self and not showing up in the world the way I wanted to.


Here are my top tips to stop worrying about what others think about you so that you can stay focused on you and reaching your dreams.


1. Realize you have no control over others. What they think, how they feel or what they say. When you get caught up in doing what others think you should do you allow yourself to get attached to their outcome you end up giving them control. Even if they have the best intentions its important to stay true to yourself.


2. Stay Positive and focused on your dreams. Remember that true acceptance comes from within. So when you're worried that someone is talking about you behind your back or sharing their opinion on what they think you should be doing, move forward by following your passion and doing what you love to do.


3. Practice self-love. When you’re showing up in the world and being true to yourself you will quickly learn that what other people do or say has nothing really to do with you but everything to do with them.


4. Find a way to remind yourself daily how much you love yourself. Whether that is through journaling, going for walk, meditating, yoga, taking a body pump class, meeting a friend for a drink or soaking in a hot bath filled with essential oils and Epson salt. Taking time for you will help you stay focused and on track to reach your next level.


5. Practice forgiveness and be kind to yourself. If you fall back into the trap of worrying about what others think, be gentle and remind yourself as often as needed that, what they think of me is none of my business and keep moving forward.


Know that it’s okay to care about what certain people think about you, like family, mentors or close friends.


But don’t allow what other people think to hold you back or keep you from reaching your dreams.


Keep living your passion and your dreams and know that you are enough.

Are you ready to Uncover what your Niche is and how you become unforgettable to your audience.
Together we will tap into your story and create a standout brand, by positioning you as an expert in your field so that you can achieve your desired income goal and free up your time to do what matters most. Download my free workbook to get started and then schedule a 20 minute clarity call so we can get you started.

✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley August 4, 2025
I was facilitating a one-day Speak Up & Influence team-building experiential training when I noticed her sitting quietly in the back of the room. She participated, but never fully spoke her mind, staying just under the radar, what I like to call "playing it safe". After one of the vocal empowerment activities, I walked over and said, “You know, the way you just helped your group reframe that challenge? That’s leadership. And I don’t think anyone’s told you lately... but you have a really powerful presence when you speak.” She blinked, stunned. Then smiled...a BIG cheesy grin. “Wow. I… don’t think anyone’s ever said that to me,” she said. “I thought I was just rambling.” That moment changed her energy and how she showed up the rest of the day. She spoke up more. She leaned in. She took more space. By the end of the day, she was laughing with her colleagues and, dare I say, being Bold and having FUN. That’s the power of being seen. Not liked. Not evaluated. Not coached. Witnessed. Witnessing Is Deeper Than Praise Recognition isn’t just about saying “good job.” It’s about creating space for people to feel seen in the room. And as an executive leadership coach, trainer, and speaker, I believe this is one of the most powerful tools we have. It’s part of why I teach the Step into Your Moxie® Vocal Empowerment Framework to help people speak with confidence and presence, And to help them feel safe enough to show up as unapologetically as themselves. The framework includes: Naming the Inner Critic Creating Psychological Safety Clarifying the Message Owning Presence Moving People to Take Action But none of that sticks if we don’t feel witnessed. The Real Role of Recognition in Leadership Recognition is not limited to annual performance reviews. It’s being in the moment with someone. It’s telling the truth of what you see... and helping them see it too. When we recognize someone for who they are, not just what they do, it creates: Trust Confidence Belonging Momentum It tells them, “You matter. Right now. Just as you are.” And for many people, that’s enough to shift everything. How Vocal Empowerment Starts with Being Seen I’ve worked with countless leaders who don’t need help with strategy... they need to be reminded they have a voice worth sharing. Their ideas aren’t the problem. Their presence is stifled by years of not being heard. And when someone finally says, “I see you. I hear you. I believe you have something valuable to say,”... they rise to the occasion. That’s what witnessing does. That’s what coaching is. And that’s what powerful leadership should include. My Truth About Leadership + Visibility I believe every single person deserves to be put in a position where they are the leader. But leadership is not one-size-fits-all. It’s not about being the loudest or most polished. It’s about being thoughtful about the right kind of visibility... and showing up unapologetically as yourself. We need more leaders who understand this. Who witness others without fixing them. Who show people what’s possible by being real, not rehearsed. How does it feel when someone truly witnesses you... not just your performance, but your presence? And who in your world could use that kind of recognition right now? Say it. Share it. Watch them light up. Try This: A Visibility Icebreaker That Builds Trust Here’s a simple, powerful exercise I love using to open workshops, team meetings, or small groups: Two Truths and a Lie: Leadership Edition Each person shares: Two true things about how they lead, speak, or show up One “lie” they used to believe about themselves Example: ✔ I’m a clear communicator ✔ I make people feel safe when I lead ✖ I’m not good at public speaking (← the old lie) This twist brings visibility and vulnerability together... without putting anyone on the spot. It allows people to own their growth and shift their inner critic by speaking it out loud. Try it. Let me know how it goes with your next team meeting. Coming Next in Part 4: Crafting Connection: Simple Rituals to Help You and Your Team Feel Seen Because being witnessed isn’t a one-time act. It’s a culture. It’s a practice. And it starts with you.
By Darlene Hawley August 4, 2025
We’ve never been more connected... and never felt so unseen. With a few taps, we can join a Zoom room, drop into a DM, or post something vulnerable for hundreds of people to witness. But there's a disconnect. And in a tech-driven world where everything moves fast and engagement is measured in emoji reactions… are we truly connecting... or just being consumed? “To be recognised, you have to be seen, you have to be heard – and that requires a witnessing that can’t happen in two-second increments.” —— Allison J Pugh in her article The Unseen in Aeon Magazine You can post every day and still feel invisible. You can be in a dozen Slack channels and still feel isolated. You can have 10k followers and feel like no one is really paying attention. Because we’ve built a world where connection is constant... but deep roots are rare. The Pace of Tech vs. the Slowness of Being Seen We scroll fast. We skim emails. We record meetings and never rewatch them. But being seen takes time. It requires presence. Stillness. The very things today’s digital culture works against. And when you’re constantly “on”, but rarely witnessed... it’s easy to feel like you’re disappearing in plain sight. This is especially true for entrepreneurs and leaders. We’re told to post, share, create, show up, stay visible… and yet, we’re rewarded for comments, not true connection. That’s the tension we’re living in... and the one we need to name. Why I Don’t Create for Social (and What I Do Instead) Let’s get honest, social media isn’t the main event... it’s the after-party. The first time someone finds me isn’t on LinkedIn. It’s at a speaking event, on a podcast, or through a referral. Then they follow me on social. Then they join my newsletter. Social media isn’t where I get discovered. It’s where I nurture relationships that already exist. That’s why I don’t create for the algorithm... I write for my community. I share my heart through emails and long-form blog or video content. Then I repurpose it on social... not to “go viral,” but to stay connected. And here’s the magic part: Some of my clients? They’ve been on my list for 6+ years. Never replied to a post. Never commented. And one day... they book a call. Because they’ve been listening the whole time. They were waiting for the right moment.... not the right reel. When Tech Makes You Feel Small But even with that perspective, I still feel it. That sting when you pour your heart into a post and it gets 3 likes. That feeling after a Zoom room full of “great people!”… but the coffee chat that follows doesn't convert to referrals or business. That’s what the fast pace of our digital world does. It makes us visible... but not witnessed. It makes us accessible... but nothing deeper becomes of it. You can have the right lighting, captions, camera angle... and still feel like no one’s really seeing the person behind the post. The Shift: From Performance to Presence The solution isn’t more hustle or noise. It’s more presence. So, if you're feeling invisible right now, even while showing up “everywhere,” hit pause and take a breath. Ask yourself: Am I sharing because I have to, or from a place of inspiration? Am I connecting, or just posting to stay in the feed? Who am I hoping will really see me? Then, choose one way to show up differently this week. Call someone instead of commenting. Write the post that feels inspiring, not strategic. Or close the laptop and go be with real people, even when it feels uncomfortable. Because yes, people are watching... even if they’re silent. But more importantly, you deserve to feel connected, even when tech feels like it's sucking your soul.
Darlene Hawley, standing in a sunset, symbolizes being seen after feeling invisible
By Darlene Hawley July 20, 2025
Loneliness isn’t the problem—it’s invisibility. Discover why being truly seen matters and how to reclaim your voice in a noisy, disconnected world.
Darlene with her mom and young son, smiling together—three generations captured in a quiet moment.
By Darlene Hawley July 17, 2025
Grief, growth, and a reminder to make each moment count—how my mom’s passing still shapes the way I lead and live today.
Darlene Hawley is sitting together at a picnic, sharing stories and laughter.
By Darlene Hawley June 17, 2025
Discover how women can thrive together through circles of collaboration as Leslie Grossman shares her journey and insights with Darlene Hawley. Learn how building deep connections and a supportive network can empower you to achieve your vision.
Confident businesswoman Darlene Hawley speaking during a women's conference.
By Darlene Hawley June 17, 2025
Discover the 3 subtle speaking habits holding executive women back... and how to shift them fast to lead with clarity, confidence, and influence. Communication tips for women in leadership navigating high-stakes conversations.
Darlene Hawley discussing marketing analytics, depicting growth in website traffic.
By Darlene Hawley June 3, 2025
Uncover effective website strategies and analytics tips from digital marketing expert Philippa Gamse on attracting the right audience and enhancing your online presence.
Darlene Hawley standing confidently, symbolizing empowerment, leadership, and the reclaiming of wome
By Darlene Hawley June 2, 2025
Discover how The Handmaid’s Tale finale mirrors the real-life journey of reclaiming your voice. In this powerful blog, communication and leadership coach Darlene Hawley explores how resilience, healing, and speaking up go hand in hand—and why now is the time for women to lead with clarity, confidence, and courage.
Darlene Hawley juggling work, school, and home responsibilities—showing the mental load we carry.
By Darlene Hawley May 28, 2025
Feeling overwhelmed by school volunteer requests, mental load, and career burnout? Discover how school expectations and emotional labor impact women leaders—and what you can do to reclaim your time, focus, and leadership goals.
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