3 Tips To Attract Your Dream Clients and Make More Money

Understanding who your dream clients are, is a huge piece of the puzzle when building a business doing work that you love. You need to know who you are communicating with, I mean really know them and understand them.

Always remember that your dream client is a living, breathing human with hopes, dreams, and is actively searching for what you have to offer.

Take a minute to think about your dream client. You know who I’m talking about, the one you love to serve, help and do business with.

For this activity, you want to be very specific, the more specific you are the better.

Now you may be wondering why being so detailed is that important. There are actually several reasons for this.

Your dream client will affect your messaging. You need to know the exact language you need to use in emails, blogs, social media posts and newsletters. It’s how you determine how you share your story with your dram clients.

Knowing your dream client also affects the offers you create. The more you understand your customer the easier it will be to communicate and create a product or service to meet their specific needs.

It also affects where and how you promote and market your offers. If your client is hanging out on Pinterest, then that is where you want to be sharing your message. You can also create perfectly targeted Pinterest Ads by knowing who your ideal customer is and by speaking directly to them.

Knowing your dream clients will affect your sales. People buy what they want, not always what they need. And just because you think they will want something, doesn’t mean you’re right. You need to really understand what they’re struggling with and what they truly desire. 

The best part is you will be attracting customers you want to work with, and nothing is better than working with dream customers, who turn into raving fans.

It start with you!

Who do you want to work with? What type of work lights you up?

Then get clear on whey they are.

The goal is to describe your customer so well that you can easily step into her shoes. You will know her so well you begin to think like her, experience her emotions and understand how she lives on a daily basis. Remember to give her a name, she will be who you write and speak to in all of your communications.

Visualize who you want to work with? How awesome is this, you get to choose. Here are a few things to consider when visualizing the characteristics of your ideal customer.

You can look at the demographics Age, relationship status, # of kids, career, income,  books, shops, music, social media, hobbies

but focus more on the psychographics, her passions, goals, values, challenges, dreams, what keeps her up at 2am when she has a problem and your the solution to that problem.

Now that you have identified who your dream clients are, it’s time to have a chat with her and deepen your relationship.

Research

The best way to find out why someone would be interested in working with you is to just ask. Your goal is to have a conversation with at least 5 people you feel could embody your dram clients traits. Or if you have favorite customers- pick up the phone and talk with them.

Make the conversations fun and casual. You can meet them for a virtual coffee or just have a chat on the phone. Remember your goal is to sit back and listen and let them do most of the talking.

Make a list of questions before you chat that will help you connect with them. Here are a few of my favorites to get you started.

• ·Tell me about your life right now. What are your favorite parts? (You’re looking for the basics, where they live, work, married, kids, pets)
• ·What does your typical day look like?
• ·I’m working on a new idea for _____ and I’m curious….
• ·What’s working for you now? What do you like about _____?
• ·That makes sense. Tell me more about why that’s important to you…

Well if you’re like me, these phone calls will be scary but once you complete them you will see why they are such an important part of the process of identifying your dream clients are.

I beg you, please don’t skip this step.

If I’m being honest I skipped this part so many times. I thought I didn’t need to talk to my customers because I was my her just a few years ago, but I couldn’t have been more wrong.

When I started reaching out and connecting with customers and potential customers I really got to know who I was connecting to and began attracting clients that wanted to work with me and are my dream clients.

If you want to make sure you’re on the right track with truly understand and connecting with your dream clients, I invite you to schedule a 30 minute clarity call and make sure your ideal customers are ready to do business with you.

Schedule your free 30 minute clarity call HERE!

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