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5 Must-Haves For A High Converting Website

Darlene Hawley

Your website messaging needs to be clear, concise and it needs to solve a problem that your ideal client currently has so they understand how you can help them move forward.

Almost all of my clients come to me with a website built, some of them are attractive and usable but it’s not converting into sales or for others it’s got so much information on it that it makes it so confusing when potential clients land on the website that they bounce right off because they have no idea what they should do or how the site can help.

 

Your website is part of your sales team. It’s main job is to let people that land there know exactly who you are, what you do and how you help. 

 

This needs to be super clear and strategically put together so that those that land on your site know if you are the answer they’ve been looking for.

 

Your messaging needs to be clear, concise and it needs to solve a problem that your ideal client currently has.

 

I get asked all the time, what actually needs to be on my website to make my website high converting.

 

Here is a brief breakdown of what I teach my clients to have on their website. 

 

Home Page- You need to start with an opt-in at the top with a catchy free offer that intrigues your prospect and gives them a call to action. So that when they come to your site they stop what they’re doing (aka stop the scroll) and want to learn more for you and sign up for your newsletter . This opt-in or also known as a freebie, funnel, free gift, or lead magnet is how you wow your prospect with super valuable content that gives them a taste of the amazing work that you do with clients.  It gives them the opportunity to say yes to you and to learn from you, without having to spend any money. You can also have a simple short bio with a link to your my story page.

 

My Story Page- Your my story page aka about me page is where you show up and share your story. The story of how you started your business, why you do the work you do and how you help your clients to reach their dreams.  The goal being that your ideal clients can see themselves in your story, start to build trust, connection and know that they’re dreams are possible. I’m a big fan of having several pictures so they can see you and visualize the story you share.  You can also include your professional bio and a few fun facts about yourself to show off your personality.

 

Work With Me Page- Your work with me page is where you share your offer or offers. Each of your offers will have its own sales page linked from this one page, that shows your clients that you understand who they are,  what they're struggling with, and connect it to the desire they have and how you're the solution to their problem. You should also have a step by step process at the end of each sales page that shows the next step to start working with you so that they know exactly what to do next... do they need to submit an application, get on your calendar, pay for the service or join a waitlist. I highly encourage you to sprinkle in testimonials throughout your work with me page and sales pages so that your ideal clients can get an idea of what it's like to work with you.

 

Contact Page- This one is super simple yet necessary. Your contact page should be a contact form that submits directly from your website or it could be that you list your email address, phone number or social media links so that your ideal client can reach out and connect with you to get their questions answered to determine if you’re a good fit to work together. It’s just a simple page that shows how to reach out to you. 

 

Blog- Your blog is where you share weekly valuable content and stories in written form or by recording a short video to help your ideal clients get to know who you are.  It allows them to learn what you stand for, hear stories from your life or your clients lives and creates space for you to share your thoughts on content that connects to your business and the work that you do in the world. Blogging also helps you get found through Google so it’s important that you use keywords in your title and content so that your ideal clients can find you when they are searching for solutions to the problems they currently are experiencing 


Now that you know the 5 Must Haves For A High Converting Website head back to your website and do an audit.


If you need support getting your website up to date and finally in a position to do all of the heavy sales lifting for you then reach out and schedule a 30 minute clarity call.


During my signature 6 month 1:1 coaching program we make sure you have the right messaging and website copy to truly call in your dream clients and have clients sign up from your website excited to work with you.


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47
10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene


As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley and Ellen R

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