Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
6 Steps to a Profitable Online Business
Darlene Hawley
Whether you’re just starting out or you’ve been in business for a bit and are ready to take your business to the next level, I wanted to share my 6 step framework with you to help get you reach your goals.
I know you are taking action and doing the work to grow your profitable online business and I really appreciate you being apart of my community.
Whether you’re just starting out or you’ve been in business for a bit and are ready to take your business to the next level, I wanted to share my 6 step framework with you to help get you reach your goals.
I remember working 60+ hours as a single mom with a vision of doing something different with my life and taking the giant leap to start my own business so that I could provide for my son and that would also me the flexibility to tuck him in bed every night.
When I started my business I had all the knowledge and training I needed but I struggled with getting consistent clients and nearly gave up.
I’m happy to say that I pushed through and found a system that worked for me, and I’m sharing that framework with you today so that you can keep pushing forward too.
My hope is that you’ll implement my 6 step framework so that you can create the impact, freedom, and flexibility that you desire, and have a successful profitable online business.
Here is my 6 step framework to profitable online business:
Step 1- Build a solid foundation
Building a business is just like building a house. You have to create a solid strong concrete foundation for your business to stand on so that as you start to build your business, your growth can be supported. Step 1 is where we lay the foundation by honing in on your niche, get crystal clear on identifying your ideal client, create magnetic messaging and learn to share your story.
Step 2- Create a signature offer
Now it’s time to create a 1:1 signature offer that solves a problem for your ideal client and they can’t wait to pay you for. Start by brainstorming, write out every way you can help your ideal client. Then create a framework that will get them the results that they're looking for and write compelling copy for your sales page that will convert your ideal client into customers.
Step 3- Nurture and grow your list
To have a successful business you have to have a community of raving fans. People buy from those that they know, like and trust, so it’s important that you show up consistently and share valuable content. This is where you create a free gift for your audience, begin to send regular emails and start creating content that your ideal client needs to move forward.
Step 4- Client attraction and marketing
Though there are many ways to get clients and to market yourself online it’s important that you find a strategy that works best for you and allows you to show up consistently. At this step, you’ll want to find 10 ways you can commit to showing up each week for 10 hours to grow your business. Some are non-negotiable for every online business like writing your list and emailing new subscribers. Others you can pick and choose from to see what works best for you, host a webinar, attending local networking events, starting a facebook group, or offering mini sessions etc.
Step 5- Get visible and stand out from the competition
Determine where you’ll show up online and create a plan that has you getting seen, heard and paid. The more visible you are the quicker you’ll become known as the go-to expert in your niche. You’ll pick 1-2 social media platforms to start showing up and spend time on so that you can attract your ideal clients and set yourself apart.
Step 6- Get momentum
Now that you’ve built up your momentum it’s time to pull everything together and create a plan to take your business to the next level. At this step, you’ll create a solid 6-month action business plan that will show you what to do each hour, day, week and month to reach your goals and create your dream business.
It’s so important to have a plan like the one I shared above.
I’m curious, how do you feel after going through the 6 step framework?
Excited, Overwhelmed? I get it! The first time I worked with my coach I had the same feeling. She helped walk me through similar steps and it all starts to come together. I was no longer doing all the things that I saw others doing online and I created a plan that worked perfectly for me and allowed me to create my business on my terms.
I want that for you too.
So if you’re ready to stop doing all of the things and create a road map that works for you. Let’s hop on a free clarity call and help get you on track to reach your goals. I have two spots open right now, let's get started now and take 2020 by storm.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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