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7 Basic Plots to sharing your Brand Story
Use your story to create an experience, build consistency in growing your brand and sharing your message.
The quickest way we connect and build relationships is through story.
When we connect and share experiences together we build a bond.
Story telling is one of the fastest ways to make that happen.
When you share a genuine story, your ideal clients will engage more. They will lean in and want more.
Think about it, we go to the movies, buy a big tub of popcorn, grab a box of candy and a drink because we want to feel a part of something, to connect, cry, cheer and be inspired and experience life with others.
When you read a book or watch a movie, you’re getting a story told to you in one of these seven ways.
7 story telling archetype:
Overcoming the Monster : a story in which the hero must venture to the lair of a monster which is threatening the community, destroy it, and escape (often with a treasure). Think of movies like Wonder Woman or Star Wars.
Rags to Riches: a story in which someone who seems quite in significant and dismissed by others but has the potential for greatness manages to fulfill that potential. Think Cinderella, Pretty Woman.
The Quest : a story in which the hero embarks on a journey to obtain a great prize that is located far away. Think The Wizard of Oz, Pirates of the Caribbean.
Voyage and Return: a story in which the hero journeys to a strange world that at first is enchanting and then so threatening the hero finds he must escape and return home to safety. Think Alice in Wonderland, The Goonies
Comedy : a story in which a community divided by frustration, selfishness, bitterness, confusion, lack of self-knowledge, lies, etc. must be reunited in love and harmony. Think Bridget Jones’ Diary, The Heat.
Tragedy: a story in which a character falls from prosperity to destruction because of a fatal mistake. Think Titanic, Hamlet.
Rebirth: a story in which a dark power or villain traps the hero in a living death until he/she is freed by another character's loving act. Think A Christmas Carol, E.T.
Remember these types of stories have been around since the beginning of time and were used to collect and share our history.
Think about which of these story archetypes best represents you and your brand. Use your story to create an experience, build consistency in growing your brand and sharing your message.
Which of these 7 different types of stories do you see as part of your brand story?
Ps. I've got 2 spots available this week for a no sales pitch 20-minute Mini Session to uncover your story. Send an email to darlene@darlenehawley.com
to schedule now, pick a topic and we will dive in.
Pss. I started a brand new FB group, please come join me in the community and connect with us. https://www.facebook.com/groups/1825272810857837/?ref=bookmarks
I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.
