Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
7 Basic Plots to sharing your Brand Story
Use your story to create an experience, build consistency in growing your brand and sharing your message.
The quickest way we connect and build relationships is through story.
When we connect and share experiences together we build a bond.
Story telling is one of the fastest ways to make that happen.
When you share a genuine story, your ideal clients will engage more. They will lean in and want more.
Think about it, we go to the movies, buy a big tub of popcorn, grab a box of candy and a drink because we want to feel a part of something, to connect, cry, cheer and be inspired and experience life with others.
When you read a book or watch a movie, you’re getting a story told to you in one of these seven ways.
7 story telling archetype:
Overcoming the Monster : a story in which the hero must venture to the lair of a monster which is threatening the community, destroy it, and escape (often with a treasure). Think of movies like Wonder Woman or Star Wars.
Rags to Riches: a story in which someone who seems quite in significant and dismissed by others but has the potential for greatness manages to fulfill that potential. Think Cinderella, Pretty Woman.
The Quest : a story in which the hero embarks on a journey to obtain a great prize that is located far away. Think The Wizard of Oz, Pirates of the Caribbean.
Voyage and Return: a story in which the hero journeys to a strange world that at first is enchanting and then so threatening the hero finds he must escape and return home to safety. Think Alice in Wonderland, The Goonies
Comedy : a story in which a community divided by frustration, selfishness, bitterness, confusion, lack of self-knowledge, lies, etc. must be reunited in love and harmony. Think Bridget Jones’ Diary, The Heat.
Tragedy: a story in which a character falls from prosperity to destruction because of a fatal mistake. Think Titanic, Hamlet.
Rebirth: a story in which a dark power or villain traps the hero in a living death until he/she is freed by another character's loving act. Think A Christmas Carol, E.T.
Remember these types of stories have been around since the beginning of time and were used to collect and share our history.
Think about which of these story archetypes best represents you and your brand. Use your story to create an experience, build consistency in growing your brand and sharing your message.
Which of these 7 different types of stories do you see as part of your brand story?
Ps. I've got 2 spots available this week for a no sales pitch 20-minute Mini Session to uncover your story. Send an email to darlene@darlenehawley.com
to schedule now, pick a topic and we will dive in.
Pss. I started a brand new FB group, please come join me in the community and connect with us. https://www.facebook.com/groups/1825272810857837/?ref=bookmarks
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
