Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
9 Steps to Writing an About Me Page that Converts to Sales
I’m going to teach you how to make your “About Me” page work for you. Allowing you to grow your list, increase your community and get more clients.
9 steps to writing an about me page that converts to sales
My favorite place to learn about the people I’m interested in doing business with is by reading their story on their “About Me” page. This is the space where you can learn about who they are at the core, how they handle life and decide if you want to get to know them more and do business with them.
It’s all about getting to know, like and trust them.
I’m going to teach you how to make your “About Me” page work for you. Allowing you to grow your list, increase your community and get more clients.
It’s simple. In my 9-step process we will introduce ourselves, share what we do, uncover what your story is, connect it to your audience and give them the answers they need to start building a relationship with you.
S tep 1- Welcome them in
Write a short sentence or two to make them feel comfortable.
Step 2- Tell them who you are and what you do
I love this one, it’s the perfect introduction weather your introducing yourself at a networking event, on social media or onto your website.
Hi, I am (Name) and I’m a (Insert Title). I help (who do you desire to help) to (what immediate struggle does your client need to overcome) by (what is your solution you provide) so they (clients big goal or dream).
Step 3- Share your story
It all starts with you. Spend some time thinking about you. What are 3 transition stories that you can share to help explain how you started your business. If you get stuck write the ending first, where are you at today, and work your story backwards. Always write in first person so that they can easily relate to you and your journey. If you find that you’re having trouble writing it out I suggest focusing on the key points of the transition.
Step 4- Connect it to your audience
Now that you have written your story out I want you to think about how the 3 stories connect to your audience. Make sure you have identified and researched who your target market is and what your audience is currently struggling with, what does their pain and pleasure points look like. Use their language as you share your story. Remember you want to make sure your audience can relate and see themselves in your journey. Pull your audience in by using words like, “Can you relate?” “Maybe you felt like I did.” Or “Are you ready?” Check out my story at: https://www.darlenehawley.com/mystory
Step 5- Professional Bio
Create a small professional bio on your “About Me” page, written in 3rdperson that you can use for interviews, or speaking opportunities. Having this built into your page, makes it easy for those that need to introduce you, as its readily available and can be pulled up from anywhere.
Step 6- Invite them to learn more
You’ve gotten them to your page, and they took the time to read about you and your story. So now you have the perfect opportunity to invite them over to check out your services or to schedule a call with you. What do you want them to do, give them a call to action (CTA), invite them to schedule a call, check out your offerings, connect on social media or download a gift?
Step 7- Give them a gift
I encourage you to have a free offer/opt in at the middle or end of your page that your audience can access right away. Allowing you the perfect opportunity to start developing a relationship with them. It’s so important to have their email so that you can share value, let them know about your programs and make sales.
Step 8- Share something fun
Give them a few details into your life that will make them feel connected to you. My favorite is “Top 10 Fun Facts about me,” you can make it just fun facts,or you can relate the fun facts to how it will help your audience
Step 9- Photos
Remember to use pictures of you or your products that are consistent with your brand that shows your unique personality.
Download my free workbook now. By the time your finished filling it out you will have written your “About Me” page and you will start attracting your ideal clients and start growing your business.
Ps. BONUS- Schedule a 20-minute Mini Session with me and I will review your About Me Page with you for free after you have completed the workbook. Send an email to darlene@darlenehawley.com to schedule now.
Pss. Let’s get connected? Join my amazing community Attract & Stand Out Brand Building with Darlene Hawley and start building authentic business relationships.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
