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How to Create a Content Strategy for Your Business
Darlene Hawley
If you're exhasted just thinking about sitting down to create your next blog post or social media content, it's time to rethink your stategy and take the guess work out of your next post.
Creating content doesn't have to be hard.
Often we put a ton of pressure on ourselves to create the perfect content.
We've all done it.
We sit down at the computer to write a post or a new blog and had no idea what to write about and end up staring at a blank screen or scrolling our FB feed.
Now, what should have taken you an hour or two to create ended up taking two days and you still aren't sure if it's ready to post to the world.
It's time to create a strategic content plan.
Here's what works for me and my clients:
Plan your content 30 days at a time
Sit down at the end of each month and map out what type of content you want to create each week and create a topic or title for the blog post or social media post. This gives you a chance to start thinking about the topic long before it's time to sit down and create content. Every time you think of an idea that could go along with the post, jot it down. Now you have a bullet point list created and you can easily create the post based on your notes.
Prepare for the upcoming week
Spend 10-15 minutes every Friday at the end of your day to prepare your schedule for the upcoming week. Fill in what your goals are, what appointments you have and plug tasks into your calendar so that Monday morning when you sit down at your desk you've taken all of the guesswork out and can just get to work. This also gives you the chance to free your mind over the weekend as you aren't distracted all weekend worried about what you have to do on Monday morning. It will all be there waiting for you, and you can enjoy time with your family and friends.
Bulk Schedule
Block out a chunk of time each week to create content. Determine how long it will take you and schedule time in your week to create content. I like to block out 1-3 hours on Mondays to write my blog, create social posts and create my newsletter. I find it easier to do all in one chunk of dedicated time rather than trying to do a bit here and there.
Engage for 10 minutes each day
Engage for 10 minutes a day on your content. I found that I was spending too much time on social media and not being as productive as I could be with my time. So now I hop into my FB group, my FB page and on Instagram for about 10 minutes each day to check on that week's content and to answer DMs, respond to comments or ask new questions. This allows me to spend more time being of service in other people's FB groups and keeps me from being distracted and falling into the social media rabbit hole.
Do you have a favorite tip for creating content easily. Share below or send me a message.
I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.
I'm sharing 8 of the biggest mistakes I've made as an entrepreneur – the ones I wish I could've avoided.
Explore the art of effective communication, boundary-setting, and personal growth as a HR leader or Entrepreneur.
Discover the transformative power of authenticity and storytelling in personal branding, and learn how to stand out authentically in a crowded market.
Picture this: 90+ AI-savvy experts, including yours truly, Darlene Hawley. I'll be talking about AI in Content Creation: Balancing Automation with Authenticity.
Becca Heissel, a dedicated Success Strategist and passionate advocate for entrepreneurs, has been on a mission to assist numerous business owners over the past six years. In her role as a certified trainer of Jack Canfield's Success Principles, she focuses on guiding individuals through the challenges of entrepreneurship, specifically emphasizing the importance of building confidence, envisioning financial futures, and breaking free from the chains of shame and fear surrounding money. Recognizing the notable absence of money and business education in traditional schooling, Becca is committed to filling this gap by providing practical support and mentorship to those navigating the complexities of running a business. Her expertise lies in helping entrepreneurs overcome significant challenges, particularly in the realms of finance and mindset. In a world where entrepreneurship demands resilience and strategic thinking, having a seasoned guide like Becca Heissel could prove invaluable for individuals seeking to not only survive but thrive in the business landscape. SmartBiz Cash Flow Allocator. Managing your money should be empowering, not overwhelming. https://www.smashingnumbers.com/free_... https://www.linkedin.com/in/becca-hei... https://www.instagram.com/beckyheissel/ https://twitter.com/MaddieBrownCPA https://www.facebook.com/SmashingNumbers https://www.facebook.com/Beck51523/ ____ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com
On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen. When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success. In this episode, Susan shares invaluable insights, including: ~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy. ~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact. ~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance. ~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection. Don't miss out—subscribe now for more wonderful conversations! ------- Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia ------ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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