Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Grow an Audience Organically Online
If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
- Know who your audience is. who do you want to work with, be clear on what your niche is and then know your audience what keeps them up at 2am.
- Create content that attracts your audience. Every modern business needs to create content to build brand recognition. Now that you know who your ideal audience is. It's important that you create content that speaks directly to them. What do they struggle with, what are their pain points, create content that solves their problem and shows your expertise. Share stories in every piece of content you create as your audience is 22x more likely to remember what you share when you wrap storytelling into your content. Use graphic and brand photos with your content to build brand recognition too.
- Create a lead magnet/freebie.
What can you give to them to help them solve a problem that is step zero to what you teach. Attract them into you by helping them get a quick win. Once they’re on your email list then you can nurture them. Create a set of emails called a nurture sequence so that you can build on the know like and trust factor.
- Let them know you have something to buy, offer and share it. Don’t be afraid to sell to them. Remember if you only add value they won’t know that you can help them further. You have to let them know how they can work with you. This is the difference between having a hobby vs. a revenue-generating business.
- How to work with you. send them to your work with me page so they can learn more about how you work and what results they’ll achieve when working with you.
- Lead them to schedule a clarity call so you can determine if you’re a good fit.
Your interviewing them just as much as they’re interviewing you. Remember this is your business and you get to choose who you work with and the types of projects and clients you support.
- Follow-up is the secret sauce.
50% of sales are closed in follow-up. Create a system that works for you to keep in touch with alliance partners, potential clients, current clients & past clients and stay in touch, so they keep you top of mind when they’re ready to work with you or if they meet someone who they can refer to you. 70% of my business comes from referrals because of having a strong follow-up system in place.
- Be consistent-keep showing up. No matter what is happening keep showing up, be consistent and never get up. Growing a business and making consistent money is hard work and it’s important that you keep going no matter what. Break throughs happen when you least expect it and happen just after most people give up on themselves. Give yourself permission to do hard things and to push through no matter what.
✨SAY IT BETTERA LIVE & FREE 3-Day Communication Reset
Bring one conversation you've been struggling with. Leave ready to have it.✨
You know the conversation.
The one you've been thinking about on your drive home, practicing in the shower, rewriting in your head at 2 am, or telling your best friend what you wish you'd said three days after it happened.
Maybe you need to give someone feedback, explain your idea to senior leadership, ask for the business, tell a client your prices have changed, speak up in a meeting, or simply explain what you do without hearing yourself ramble and wondering, Where the heck was I going with this?
You probably don't need another communication tip.
You need a chance to figure out what you actually want to say and practice saying it BEFORE the conversation happens.
That's exactly what we're going to do together.
FREE 3 Live Virtual Sessions November 30- December 2, 2026
12PM PT/ 3PM ET
REPLAY AVAILABLE FOR A LIMITED TIME
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.












