Blog Post
6 Steps
To Attract
& Stand Out Online
Ready to Create a Profitable Service-Based
Personal Brand & Business?
Yes! Get Started Now
How to Grow an Audience Organically Online
Darlene Hawley
If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
I went LIVE on YouTube for the first time! But get this...
I finally found time in my week with a quiet moment to record my first live youtube video and guess what happens. Yep, you guessed it the door bell rang as soon as I hit the live button. (watch the video to see my face ...haha)
Believe it or not my kids came in the room to tell me there was someone at the door but saw that I was recording and quietly went back to their virtual school break and ignored the guy at the door (mom win).
Is running your business feeling hard right now?
I get it, every dang day seems to be a new challenge but I know that we can do this... Remember my manta...I do hard (scary) things!
One foot in front of the other, one baby step at a time.
OH back to my first LIVE YouTube Video....head over and watch it now. It's broken down into 8 easy steps to grow your business.
If you want to grow your coaching, consulting, or service-based business and attract your ideal audience organically online, then this video is for you.
Subscribe while you're there so you get notified when I go LIVE next and leave a comment.If you want to grow your coaching, consulting or service based business and attract your ideal audience organically online, then this video is for you.
While working with thousands of clients over the past 13 years I’ve learned how to organically build, grow and scale your online business. Today I want to share with you my top tips with you.
- Know who your audience is. who do you want to work with, be clear on what your niche is and then know your audience what keeps them up at 2am.
- Create content that attracts your audience. Every modern business needs to create content to build brand recognition. Now that you know who your ideal audience is. It's important that you create content that speaks directly to them. What do they struggle with, what are their pain points, create content that solves their problem and shows your expertise. Share stories in every piece of content you create as your audience is 22x more likely to remember what you share when you wrap storytelling into your content. Use graphic and brand photos with your content to build brand recognition too.
- Create a lead magnet/freebie.
What can you give to them to help them solve a problem that is step zero to what you teach. Attract them into you by helping them get a quick win. Once they’re on your email list then you can nurture them. Create a set of emails called a nurture sequence so that you can build on the know like and trust factor.
- Let them know you have something to buy, offer and share it. Don’t be afraid to sell to them. Remember if you only add value they won’t know that you can help them further. You have to let them know how they can work with you. This is the difference between having a hobby vs. a revenue-generating business.
- How to work with you. send them to your work with me page so they can learn more about how you work and what results they’ll achieve when working with you.
- Lead them to schedule a clarity call so you can determine if you’re a good fit.
Your interviewing them just as much as they’re interviewing you. Remember this is your business and you get to choose who you work with and the types of projects and clients you support.
- Follow-up is the secret sauce.
50% of sales are closed in follow-up. Create a system that works for you to keep in touch with alliance partners, potential clients, current clients & past clients and stay in touch, so they keep you top of mind when they’re ready to work with you or if they meet someone who they can refer to you. 70% of my business comes from referrals because of having a strong follow-up system in place.
- Be consistent-keep showing up. No matter what is happening keep showing up, be consistent and never get up. Growing a business and making consistent money is hard work and it’s important that you keep going no matter what. Break throughs happen when you least expect it and happen just after most people give up on themselves. Give yourself permission to do hard things and to push through no matter what.
I believe in you.
You’re allowed to stand out.
You’re allowed to shine.
You’re allowed to be YOU!
----------------------------------
Hi I'm Darlene Hawley, a mother, wife, connector, storyteller and dream builder. I'm also a Brand & Online Business Coach, the founder of www.DarleneHawley.com and host of the Attract & Stand Ou Podcast.
I coach ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. I help them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire.
Free Gift~
Ready to Create a Profitable Service-Based Personal Brand & Business?
Download the workbook and you'll learn:
* My signature 6 step process to create a successful business with less hustle and more ease.
* Easy action steps to implement immediately so you can start taking action and have more clarity on where you're headed.
* Create a road map and make a change in how you do business so that you can finally feel like you know what to do each day.
Sign up here: https://bit.ly/attractandstandoutonline
Connect with me~
http://www.darlenehawley.com
https://www.linkedin.com/in/darlenehawley/
I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.
I'm sharing 8 of the biggest mistakes I've made as an entrepreneur – the ones I wish I could've avoided.
Explore the art of effective communication, boundary-setting, and personal growth as a HR leader or Entrepreneur.
Discover the transformative power of authenticity and storytelling in personal branding, and learn how to stand out authentically in a crowded market.
Picture this: 90+ AI-savvy experts, including yours truly, Darlene Hawley. I'll be talking about AI in Content Creation: Balancing Automation with Authenticity.
Becca Heissel, a dedicated Success Strategist and passionate advocate for entrepreneurs, has been on a mission to assist numerous business owners over the past six years. In her role as a certified trainer of Jack Canfield's Success Principles, she focuses on guiding individuals through the challenges of entrepreneurship, specifically emphasizing the importance of building confidence, envisioning financial futures, and breaking free from the chains of shame and fear surrounding money. Recognizing the notable absence of money and business education in traditional schooling, Becca is committed to filling this gap by providing practical support and mentorship to those navigating the complexities of running a business. Her expertise lies in helping entrepreneurs overcome significant challenges, particularly in the realms of finance and mindset. In a world where entrepreneurship demands resilience and strategic thinking, having a seasoned guide like Becca Heissel could prove invaluable for individuals seeking to not only survive but thrive in the business landscape. SmartBiz Cash Flow Allocator. Managing your money should be empowering, not overwhelming. https://www.smashingnumbers.com/free_... https://www.linkedin.com/in/becca-hei... https://www.instagram.com/beckyheissel/ https://twitter.com/MaddieBrownCPA https://www.facebook.com/SmashingNumbers https://www.facebook.com/Beck51523/ ____ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com
On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen. When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success. In this episode, Susan shares invaluable insights, including: ~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy. ~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact. ~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance. ~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection. Don't miss out—subscribe now for more wonderful conversations! ------- Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia ------ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
Listen in as Colleen Biggs and Darlene Hawley talk about how important community and relationships are as a leader and small business owner.
Listen in as Darlene Hawley and Hailey Rowe discuss how to go all in on yourself as you grow your business.
Join us today as Colleen Interview's Darlene Hawley on Take the Leap. In this episode, we dive deep into the topic of effective, daring conversations and how to strengthen your voice.
