Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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I Set a Goal I Didn't Even Want to Reach

Darlene Hawley

Tired of trying to do what you think you should or need to do? I get it, it's time to start reaching goals that actually matter to you.

 I didn’t reach my crazy income goal for July. I set a huge goal and I didn’t hit it.


I could have blamed…

...not having Facebook or Instagram. 

...my kids being home on summer break.

...it was my birthday month and I wanted to celebrate more.

...I didn’t put enough offers out to my audience.

...My goal was too big.

...I’m not worthy or confident enough.



But no the real reason is that I set a goal that I didn't even want.



The key here is that "I set a goal I didn't want”!



Not you, not my family, not my clients, not my coach, not my accountability partner...



But ME!



Though I want to make more money I’m not willing to work more in my business right now.



I started my business because I wanted to have the freedom and the flexibility to be home with my kids.



I realized last week that…



I’m a mom first and then a business owner.



And I’m okay with that.



I prioritize my kids over my business all the time. Especially right now with Covid happening.



See I want to be a mom first and a business owner second.



But I’ve been beating myself up for not up-leveling my business and reaching the next income level that I thought I "needed or should" be hitting but I really don't want to reach that goal right now.

And I'm totally okay with it.

I've been beating myself up for a goal I thought I "should" be hitting, not one that I actually even want right now.

Where are you beating yourself up for something you don't even want?

Ps. Ready to shop beating yourself up for setting goals that don't even matter to you? Schedule a clarity call with me and let's determine what your actual goals are and getting you on track to doing what you love. Click the button below.

✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

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