Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

Grab the Communication Guide

Money Mindset is Important for Growing your Personal Brand and Business

Darlene Hawley

I believe that you’ll always be working on your money mindset, as were always up-leveling and growing our business.

Personal Branding and Business Coach
I hosted a business book club last month with my local meetup group and we discussed Get Rich, Lucky Bitch by Denise Duffield-Thomas. Her book and money boot camp have been the biggest help for me for shifting past my fears and resistance around my money mindset and blocks.

I believe that you’ll always be working on your money mindset, as were always up-leveling and growing.

I wish I could say it gets easier and goes away, but every time I’ve hit my goal the fear comes back up again when I set the next big goal.

Knowing that I’m always going to be working on my money mindset has helped though.

I’ve set some things in place that have helped me and I hope they help you as well.


Here is my favorite take always from the book that has helped me with my money mindset.

1.  Journaling all of my doubts and throughs around old money stories. My grandfather always would say, “money doesn’t grow on trees” yet my grandma would always take me shopping and when I asked her where the money came from she would tell me she picked the money from the money tree in her closet. Talk about a confusing message. 

2.  Writing down my goals each and every day. Yep, I do this! It’s my favorite thing I do each morning. I grab my cup of coffee and curl up on the couch with my journal every morning about what I’m grateful for, list out all of my goals as if they’ve already happened and free write anything that comes to mind. I love that each day I get to write my goals down as if it’s a brand new goal and each day I get to work towards it and make progress. The simple step each morning helps me stay on track.

3.  Tracking my money. Knowing what comes in each month and from where it is so valuable. I track it all, a surprise check in the mail from a refund, client earnings and even gifts can be tracked. Find a penny, pick it up and then all day you’ll have good luck. Yes and add the penny to your tracker. 

4.  Tapping and forgiving. Sometimes old beliefs are hard to get rid of or we have a bad day and the mind play from that is hard to shake off. Denise teaches to EFT tapping and forgive ourselves to move forward. Releasing the negative energy from my body and saying a mantra has helped me so much with moving forward.  

5.  Upgrading my life. Allow yourself the opportunity to look at what you have and decide when it’s time to upgrade. Look at the things around you that you have put up with for a long time and decide if it’s still for you. If it doesn’t bring you joy (thanks Marie Kondo) then get rid of it and get a new one. If you have an old pair of jeans that you’ve been wearing but wish you had a new pair then it’s time to donate those and go get yourself a new pair. If you’re working on an old desk and know you want a new one, go get a new one. It’s okay to have nice things and its okay to upgrade to the life you want, even if you don’t think you’re ready. Oh and by the way… Ps. You’re ready!

Grab Denise’s book and learn more about her and at www.denisedt.com



Core Messaging that Builds a Magnetic Brand and Business


October 21st, @ 10:30 am PST
During this Masterclass, I’m teaching you how to create brand messaging that resonates with your ideal clients and helps you share content that has your audience leaning in and wanting more.
You'll learn:
* What brand messaging is and how to use it to grow your brand and business.
* How to share the benefits of the work you do in your marketing.
* Determine the best way to share your message to increase engagement.



✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

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