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Top 7 Myths Why You're Scared to Niche Down
Darlene Hawley
Having a Niche will give you more access, open more doors, and allow you to make a greater transformation than when you are a generalist.
Let’s talk about the top 7 myths, misconceptions and fears entrepreneurs have about picking a specific niche and what’s really true. It’s time to get these myths, misconceptions and fears out of the way so you can start attracting your ideal customer.
Need help finding your ideal clients Join me July 23rd for an interactive workshop: LEARN MORE HERE
You started your business and are afraid to niche down because you know you can help a lot of different types of customers and your worried you might lose out on clients. I get it, I wanted to help everyone. It wasn’t till I niched down that I started to attract the right clients.
Having a Niche will give you more access, open more doors, and allow you to make a greater transformation than when you are a generalist. Think about it – if you were having heart surgery would you rather go to a general surgeon or a heart surgeon? You narrow to the degree that it serves for both you and your client.
So why, then, do we resist against choosing a specific niche? Here are a few of misconceptions and fears of choosing a niche that I have heard and what the truth underneath each one really is:
1. “By narrowing my focus on a specific niche, I will narrow my opportunities for prospective clients.”
Truth: narrowing to a specific niche will actually open more doors and increase the interest of potential clients and strategic partners because your messaging, process and accompanying toolkit will be catered specifically to these prospective clients and, therefore, will be a whole lot more compelling and useful.
2. “I will repel prospective clients who aren’t in my Market Niche.”
Truth: People hire people they know, trust, like and feel can make a significant difference for them. Your ideal client is your “bullseye”, but many people will still end up on your “dartboard”. You get to decide who gets on the dartboard and who doesn’t, based on your own interest and whether you feel you can make a significant difference with them.
3. “I will be pigeon-holed and I want freedom to change up my business.”
Truth: You always have the flexibility to change up your business and your niche. Our businesses can always evolve and picking a specific niche never has to leave you feeling trapped.
4. “There won’t be enough prospective clients for me and I’ll go broke.”
Truth: You narrow to the degree that it serves you and the client. When looking at your prospective niche, you do want to do your research to get a sense of how many of these clients, as well as other businesses that focus on them, exist in your area. You don’t need mountains of people in this niche to have a very healthy business.
5. “My current clients who aren’t in my niche will stop working with me.”
Truth: Your clients only care that you are making a significant difference with them. If you are doing that, they will not care what type of marketing you are doing and who else you are serving. Plus, sometimes these clients can be even better at referring others to you when they know the type of clients you are trying to draw into your business.
6. “I will have to say NO to potential clients that aren’t in my Niche.”
Truth: You always get to choose. As an example, even though I absolutely can serve as an Executive Coach having done that for several years and having a deep understand to serve them, I have chosen not to because I’d much rather serve Entrepreneurs than Executives. But, if I choose to, the people that are referred to me would absolutely prefer working with me over getting a referral to another coach because I came strongly referred from someone they trust. There really are no limits here, except what limits you choose to enforce yourself.
7. “I don’t know how to pick a Niche or where to begin.”
Truth: Most people don’t know where to begin, which is why it’s a major component to my coaching program. However, with a little guidance, you will see that the niche identification process is actually really fun, interesting, and clarity producing. It doesn’t have to be hard! And if you know you want more support, you can reach out to do a free Business Clarity
call and I’ll help get you started – and if you still need more support we can talk about working together by either joining my 1:1 coaching program and I guide you through the niche development process based on the amount of support you need.
I offer 1:1 Leadership & Business Coaching & Team Trainings! If you would like to explore what working together would look like, I invite you to submit an application.
Hey There!
I'm Darlene
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.
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Becca Heissel, a dedicated Success Strategist and passionate advocate for entrepreneurs, has been on a mission to assist numerous business owners over the past six years. In her role as a certified trainer of Jack Canfield's Success Principles, she focuses on guiding individuals through the challenges of entrepreneurship, specifically emphasizing the importance of building confidence, envisioning financial futures, and breaking free from the chains of shame and fear surrounding money. Recognizing the notable absence of money and business education in traditional schooling, Becca is committed to filling this gap by providing practical support and mentorship to those navigating the complexities of running a business. Her expertise lies in helping entrepreneurs overcome significant challenges, particularly in the realms of finance and mindset. In a world where entrepreneurship demands resilience and strategic thinking, having a seasoned guide like Becca Heissel could prove invaluable for individuals seeking to not only survive but thrive in the business landscape. SmartBiz Cash Flow Allocator. Managing your money should be empowering, not overwhelming. https://www.smashingnumbers.com/free_... https://www.linkedin.com/in/becca-hei... https://www.instagram.com/beckyheissel/ https://twitter.com/MaddieBrownCPA https://www.facebook.com/SmashingNumbers https://www.facebook.com/Beck51523/ ____ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com
On episode 91 of the Attract and Stand Out Podcast, dive into the world of brand positioning with my special guest Susan Friesen. When two brand strategists get together and chat you know it's going to be good. Our conversation reveals the transformative journey of becoming a branding expert and its pivotal role in business success. In this episode, Susan shares invaluable insights, including: ~The Evolution of Brand Positioning: Explore Susan's two-decade journey from digital novice to branding pioneer, highlighting the evolution of branding as a foundational business strategy. ~The Significance of Personal Brand for Entrepreneurs: Discover the importance of personal branding in connecting with your target audience and how to refine your brand message for maximum impact. ~Challenges and Sustainability: Uncover the hurdles faced in the industry and the importance of authenticity and ethical use of tools like AI in maintaining trust and relevance. ~Innovative Ideas and Long-term Growth: Explore the potential of artificial intelligence in branding and marketing and how to embrace it as a tool for ideation and efficiency without sacrificing human creativity and connection. Don't miss out—subscribe now for more wonderful conversations! ------- Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media. With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Grab Susan's free guide for anyone who is not getting the qualified leads they want and need. It's called "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients" www.BrandIdentitySteps.com IG: https://www.instagram.com/susan.evisionmedia/ LI: https://www.linkedin.com/in/evisionmedia/ FB: https://www.facebook.com/eVisionMedia ------ Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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