Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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Being Seen: Part 5 Coaching to Break Through Invisibility

Darlene Hawley

How being seen in your full humanity transforms your leadership, your visibility—and your business.

We all want to be seen.
Not just noticed. Not just acknowledged.
But witnessed

But for who we are, how we show up, and what we bring to the table.

Guess what happens when we are?

We speak more clearly.
We lead more boldly.
We attract the right opportunities.

We finally stop shrinking, apologizing, or second-guessing ourselves.

Recently, I had a client come to me with a pivot in her business, around 10 different offers… and no real traction.

She felt stuck on how to talk about her services. She didn’t feel confident sending people to her sales page. And at networking events, she found herself stumbling over her words when someone asked, “How can I work with you?”

So we worked together to rewrite her sales page and restructured her entire offer suite, so that it was crystal clear.

Three clear offers. One strong message. A confident voice behind it all.

And you know what happened?

She signed 7 new clients in July... because she finally felt aligned in how she was showing up.
Not just in her content, but in her energy.

That’s the power of being seen.


Witnessing Is the Foundation of Visibility

This isn’t just about sales. It’s not just about teams.
It’s about trust.

Whether you’re:

A business owner trying to grow with the right clients, or

A leader trying to create safety and engagement on your team…

You can’t do it without creating space for people to feel seen.

In my coaching work, this is where it always starts:
I witness you... your story, your brilliance, your blocks... and help you reflect it back to the world with clarity.


This is where the magic happens, so you can...

Stop overexplaining

Speak up in rooms that used to scare them

Clarify messaging that finally attracts the right people

Step into aligned visibility that actually works for YOU


What Witnessing Looks Like (for Leaders + Entrepreneurs)

For leaders inside organizations, witnessing looks like:

Letting someone finish before jumping in

Reflecting growth, not just outcomes

Naming strengths that people don’t see in themselves

Creating psychological safety so people feel heard


For entrepreneurs, it looks like:

Getting support from someone who helps pull the gold out of your message

Clarifying your offers and voice so people “get it”

Showing up to market yourself without overthinking or apologizing


This is what I do.
It’s not about giving someone a script or a template... It’s helping them see that they already are the message. They just need the space and strategy to express it.


When Visibility Lacks Witnessing, It Feels Hollow

You can post every day and still feel like no one sees the real you.
You can have the most beautiful website in the world... but if the words don’t reflect who you are and how you help, people won’t work with you.
You can lead meetings every week... but if your team doesn’t feel seen, they’ll just show up and go through the motion.

Visibility without witnessing is noise.
But when someone is truly seen... they rise.


Try This Practice: “What I Want You to Know About Me…”
This reflective prompt works beautifully in both group settings and personal journaling.


Ask:
“What I want you to know about me right now is…”


This is a way to invite truth, presence, and authenticity without pressure.
Use it at the beginning of a team meeting. In a mastermind. Or as part of your next brand update or sales page rewrite.

You might be surprised what you uncover.

 
If you’re a leader: How can you witness someone on your team this week... not for what they produce, but for who they are?
If you’re a business owner: Where are you hiding behind vague messaging or outdated offers that don’t fully reflect your voice?

And if you’re ready to be witnessed yourself... to clarify your message, show up more confidently, and attract the right clients or opportunities... I’d love to support you.

That’s what I do.
Through coaching, messaging, and visibility strategy... I help you get seen for real.

Book a coaching session and help me celebrate 19 years in business with a special offer of $190.
 


💬 MadLib Prompt
“When I feel witnessed for (strength/emotion/idea), I feel more (energy/clarity/emotion). I want to offer that space to others by _(action you’ll take).”

✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley is celebrating 19 years in businessear
By Darlene Hawley August 14, 2025
Celebrating 19 years in business! Discover 19 hard-earned lessons on leadership, visibility, and growth—plus a special $190 coaching offer.
Darlene Hawley on a boat
By Darlene Hawley August 10, 2025
Small rituals lead to big visibility. Learn how leaders and entrepreneurs can use intentional practices to create connection, clarity, and confidence.
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I was facilitating a one-day Speak Up & Influence team-building experiential training when I noticed her sitting quietly in the back of the room. She participated, but never fully spoke her mind, staying just under the radar, what I like to call "playing it safe". After one of the vocal empowerment activities, I walked over and said, “You know, the way you just helped your group reframe that challenge? That’s leadership. And I don’t think anyone’s told you lately... but you have a really powerful presence when you speak.” She blinked, stunned. Then smiled...a BIG cheesy grin. “Wow. I… don’t think anyone’s ever said that to me,” she said. “I thought I was just rambling.” That moment changed her energy and how she showed up the rest of the day. She spoke up more. She leaned in. She took more space. By the end of the day, she was laughing with her colleagues and, dare I say, being Bold and having FUN. That’s the power of being seen. Not liked. Not evaluated. Not coached. Witnessed. Witnessing Is Deeper Than Praise Recognition isn’t just about saying “good job.” It’s about creating space for people to feel seen in the room. And as an executive leadership coach, trainer, and speaker, I believe this is one of the most powerful tools we have. It’s part of why I teach the Step into Your Moxie® Vocal Empowerment Framework to help people speak with confidence and presence, And to help them feel safe enough to show up as unapologetically as themselves. The framework includes: Naming the Inner Critic Creating Psychological Safety Clarifying the Message Owning Presence Moving People to Take Action But none of that sticks if we don’t feel witnessed. The Real Role of Recognition in Leadership Recognition is not limited to annual performance reviews. It’s being in the moment with someone. It’s telling the truth of what you see... and helping them see it too. When we recognize someone for who they are, not just what they do, it creates: Trust Confidence Belonging Momentum It tells them, “You matter. Right now. Just as you are.” And for many people, that’s enough to shift everything. How Vocal Empowerment Starts with Being Seen I’ve worked with countless leaders who don’t need help with strategy... they need to be reminded they have a voice worth sharing. Their ideas aren’t the problem. Their presence is stifled by years of not being heard. And when someone finally says, “I see you. I hear you. I believe you have something valuable to say,”... they rise to the occasion. That’s what witnessing does. That’s what coaching is. And that’s what powerful leadership should include. My Truth About Leadership + Visibility I believe every single person deserves to be put in a position where they are the leader. But leadership is not one-size-fits-all. It’s not about being the loudest or most polished. It’s about being thoughtful about the right kind of visibility... and showing up unapologetically as yourself. We need more leaders who understand this. Who witness others without fixing them. Who show people what’s possible by being real, not rehearsed. How does it feel when someone truly witnesses you... not just your performance, but your presence? And who in your world could use that kind of recognition right now? Say it. Share it. Watch them light up. Try This: A Visibility Icebreaker That Builds Trust Here’s a simple, powerful exercise I love using to open workshops, team meetings, or small groups: Two Truths and a Lie: Leadership Edition Each person shares: Two true things about how they lead, speak, or show up One “lie” they used to believe about themselves Example: ✔ I’m a clear communicator ✔ I make people feel safe when I lead ✖ I’m not good at public speaking (← the old lie) This twist brings visibility and vulnerability together... without putting anyone on the spot. It allows people to own their growth and shift their inner critic by speaking it out loud. Try it. Let me know how it goes with your next team meeting. Coming Next in Part 4: Crafting Connection: Simple Rituals to Help You and Your Team Feel Seen Because being witnessed isn’t a one-time act. It’s a culture. It’s a practice. And it starts with you.
By Darlene Hawley August 4, 2025
We’ve never been more connected... and never felt so unseen. With a few taps, we can join a Zoom room, drop into a DM, or post something vulnerable for hundreds of people to witness. But there's a disconnect. And in a tech-driven world where everything moves fast and engagement is measured in emoji reactions… are we truly connecting... or just being consumed? “To be recognised, you have to be seen, you have to be heard – and that requires a witnessing that can’t happen in two-second increments.” —— Allison J Pugh in her article The Unseen in Aeon Magazine You can post every day and still feel invisible. You can be in a dozen Slack channels and still feel isolated. You can have 10k followers and feel like no one is really paying attention. Because we’ve built a world where connection is constant... but deep roots are rare. The Pace of Tech vs. the Slowness of Being Seen We scroll fast. We skim emails. We record meetings and never rewatch them. But being seen takes time. It requires presence. Stillness. The very things today’s digital culture works against. And when you’re constantly “on”, but rarely witnessed... it’s easy to feel like you’re disappearing in plain sight. This is especially true for entrepreneurs and leaders. We’re told to post, share, create, show up, stay visible… and yet, we’re rewarded for comments, not true connection. That’s the tension we’re living in... and the one we need to name. Why I Don’t Create for Social (and What I Do Instead) Let’s get honest, social media isn’t the main event... it’s the after-party. The first time someone finds me isn’t on LinkedIn. It’s at a speaking event, on a podcast, or through a referral. Then they follow me on social. Then they join my newsletter. Social media isn’t where I get discovered. It’s where I nurture relationships that already exist. That’s why I don’t create for the algorithm... I write for my community. I share my heart through emails and long-form blog or video content. Then I repurpose it on social... not to “go viral,” but to stay connected. And here’s the magic part: Some of my clients? They’ve been on my list for 6+ years. Never replied to a post. Never commented. And one day... they book a call. Because they’ve been listening the whole time. They were waiting for the right moment.... not the right reel. When Tech Makes You Feel Small But even with that perspective, I still feel it. That sting when you pour your heart into a post and it gets 3 likes. That feeling after a Zoom room full of “great people!”… but the coffee chat that follows doesn't convert to referrals or business. That’s what the fast pace of our digital world does. It makes us visible... but not witnessed. It makes us accessible... but nothing deeper becomes of it. You can have the right lighting, captions, camera angle... and still feel like no one’s really seeing the person behind the post. The Shift: From Performance to Presence The solution isn’t more hustle or noise. It’s more presence. So, if you're feeling invisible right now, even while showing up “everywhere,” hit pause and take a breath. Ask yourself: Am I sharing because I have to, or from a place of inspiration? Am I connecting, or just posting to stay in the feed? Who am I hoping will really see me? Then, choose one way to show up differently this week. Call someone instead of commenting. Write the post that feels inspiring, not strategic. Or close the laptop and go be with real people, even when it feels uncomfortable. Because yes, people are watching... even if they’re silent. But more importantly, you deserve to feel connected, even when tech feels like it's sucking your soul.
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