Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Owning Your Story and Making Your Impact- Fried The Burnout Podcast
Darlene Hawley
Darlene Hawley was featured on Fried the Burnout Podcast with Caitlin Donovan
I was featured on Fried The Burn Out Podcast with Caitlin Donovan
She helps ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. She helps them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire.
Before starting her own business, she worked her way up in big box retail management, as a mortgage loan officer, and a financial coach. Darlene was trained by the largest business coaching franchise in the world and has been committed to helping entrepreneurs launch and grow their business since 2007.
She now spends her time supporting women to reach their goals and live out their dream life, all while raising her family and creating memories each and every day."
DARLENE’S STORY:
My burn out story is that I was a teen single mom and had my oldest son just months after graduating high school. I found myself working in retail management doing work I loved helping my employees move up within the company as an Operations Manager but I was working 60+ hours a week, working lots of evenings and weekends and though I had vacation hours I was never able to use them as their was something always going on at work that required me to be there. I had a ton of mom guilt as I was missing so much with my son and was frustrated that I wasn't there with my son for all of the important stuff. My health was struggling, and I was exhausted and knew I needed to make a change that I was burnt out and couldn't continue on that path much longer.
I lost my mom unexpectedly and it was during that time that I knew I had to make a change and couldn't continue on the way I was.
CAIT’S NOTES:
Darlene talks about time mapping out her week ahead of time so that she still has a structure and can stay focused without burnout out. As an entrepreneur, we often leave our calendars too lax and then tasks spill into one another and we lose focus. We say yes to clients outside of our normal hours because we can - but then we find ourselves missing out on the same parts of life that we missed out on when we were employees.
Creating structure for yourself as an entrepreneur is so important and learning to stick to the structure and routine that you create is no small feat. It requires discipline, focus, and an ability to say no when you need to.
The other thing that kept coming back around to storytelling, owning your story is a massive part of using your life and your history to make a difference. Darlene reminds us of the lesson she learned when she lost her mother; we don’t know how much time we have and when we feel stuck, we should reach out for help so we can show up in the world the way we want to, the way that aligns for us.
Darlene gives some amazing advice on how to capture, review, and own your story within this episode, so you might want to have a notebook ready!
Listen on the player above or find it on your favorite player HERE.
XOXO
Cait
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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