Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Write a Killer Brand Bio for Your Online Business
Darlene Hawley
Your brand bio is one of the easiest ways people can get to know you, decide if they like you and instantaneously identify if they can trust you.
When growing your online business people must get to know who you are and what you’re about pretty quickly.
Your brand bio is one of the easiest ways people can get to know you, decide if they like you and instantaneously identify if they can trust you.
They want to know if they can relate to you and if they’re going to want to spend time around you and the quickest and easiest way to do that is by reading your bio. It’s like a quick snapshot into who you are and how you show up in the world.
I’ve created a simple framework that allows your audience to get to know you and be able to identify quickly if they wanted to lean in and learn more from you.
Step 1 -Introduce yourself
Your people want to get to know you, so share a bit about yourself so that they can get to know you. We’re more than just business owners, so give them a peek into who you are as a person. Be more personal, share about your family, traits that you’re known for, where you’re from or how you like to spend your free time.
Example: Darlene is a mom of 4, wife, connector and dream builder.
Step 2- Your Summary Hook
Your summary hook is where you get to connect with your audience. Imagine you’re at a cocktail party and someone walks up to you and introduces themselves and then asks what you do. This is a great way to connect and clearly communicate what you do so that they are leaning in and wanting to know more about you because either they need your services or they know someone who does.
If you’re struggling to answer these questions, then let’s take a deeper dive into who your ideal client is. Head over here to get clear on who you want to work with and how to get to know them.
Ask yourself these five questions:
- Who are you?
- What do you call yourself?
- Who do you desire to help?
- What immediate struggle does your client need to overcome?
- What is the solution you provide?
- What is your clients big goal or dream?
Now break it down and fill it in below.
I AM(NAME)AND I'M A (INSERT TITLE). I HELP(WHO DO YOU DESIRE TO HELP) TO (WHAT IMMEDIATE STRUGGLE DOES YOUR CLIENT NEED TO OVERCOME) BY(WHAT IS THE SOLUTION YOU PROVIDE) SO THEY (CLIENTS BIG GOAL OR DREAM).
Step 3- Accomplishments
Share some of your wins and accomplishments from your business or past careers. Brag a little, if you don’t share this information no one will know what you’ve accomplished and what you’ve overcome to get where you are today.
Step 4- Picture
Choose a brand bio photo that expresses who you are and represents your business the way you want to be seen by your community. I always encourage you to use the same photo along each of the different platforms so that you can easily be recognized.
Now that you’ve created your brand bio you can share it everywhere. You can use your brand bio in all of your marketing, it’s the perfect introduction when you’re:
- Attending a networking event
- On your homepage/about me page on your website
- When you’re featured on a podcast or being interviewed
- Featured in a guest post
- During all of your videos
- On your social media channels
- On your blog
Share your brand bio below or email me, I would love to see it!
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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When you're talking but no one's listening. Have you ever introduced yourself at a networking event… only to feel like people’s eyes glazed over? One of my clients put it perfectly: “Darlene, I share who I am and what I do, but it feels like I’m invisible. People nod politely and then move on.” She had so much value to offer. In fact, she is amazing at what she did. Yet, her introduction was all over the place. Some days she was talking to potential clients, other days to possible collaborators, and sometimes even she wasn’t sure what her main point was. And that’s why it felt like no one was listening. Why This Happens It’s not because you’re not experienced enough. It’s not because you’re not interesting enough. It’s because without clarity about who your audience is in the room and what you really want to say, your voice gets lost in the shuffle of business cards and conversations. Networking rooms are full of people competing for attention. If your message doesn’t connect directly... if it doesn’t make them pause, lean in and say, “Tell me more” ... it disappears before they even leave the event. The Shift When this client and I worked together, the first thing we did was get crystal clear about: Who she most wanted to reach in the room. What those people actually cared about. How her work specifically helped them. Once she had that clarity, her introductions started sounding different... more direct, more alive, more her. And the result? People leaned in. Instead of walking away, they asked questions. They followed up after the event. They booked time with her. Because when you find your voice and know exactly who you’re talking to, you stop being forgettable. You become someone people can’t ignore. This is exactly what we’ll be diving into in Session 1 of my Attract & Stand Out Framework: Getting clear on who your audience is. Knowing what you want to say. Communicating how you help in a way that truly connects... whether you’re introducing yourself in a room or on stage. It’s not just about having the words, it’s about the confidence to say them out loud too... with presence, authority, and ease. If you’ve been walking out of networking events feeling overlooked, let this be a gentle nudge: ~ You don’t need to try harder. ~ You don’t need to stuff more into your intro. ~ You need clarity... on your audience, your message, and your voice. That’s where visibility begins. That’s how you go from overlooked to unforgettable. Think about the last time you introduced yourself at a networking event. Could the right person in the room... your dream client or collaborator... hear you and say: “That’s me. She gets it”? ________________________________________________________ 🌀 Nervous System Regulator: The 4-7-8 Reset Feeling that anxious butterfly sensation before you introduce yourself? Try this right before you speak: Inhale quietly through your nose for a count of 4. Hold your breath for a count of 7. Exhale slowly and fully through your mouth for a count of 8. Repeat this 3–4 times. It only takes a minute, but it tells your nervous system: You’re safe. You’ve got this. When your body is calm, your voice comes through with more presence and power... and people remember you. ✨ Ready to stop feeling overlooked at networking events? Download my free guide, 6 Steps to Attract & Stand Out, and discover how to clarify your message, show up with confidence, and connect with the people who matter most. Grab it here »
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