Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Business vs. Brand
Your Brand is the heart of your business
Business vs. Brand
Let’s discuss what the difference is when creating a Business verses a Brand.
Your brand is not an extension of the business, it’s the heart. It is not just about color, photos and font.
A lot of times we get confused and think that our business is who we are, but in reality, your business is just the product, service or program you sell.
YOU are your Brand and You’re what sells. It is what is unique, special and different about you and makes you stand out from your competition.
In short~
Your Business= Product or Service you sell
Your Brand= Is the full experience of working with you.
When we work together I help you uncover what makes you different from anyone else in your market, what your brand story is, and how to market yourself so you can become an incredible brand, and boost your impact, income, and influence in the world.
When you focus on creating an experience, it allows you room to grow and expand your business.
We are human, we are all meant to grow. You will not teach the exact same things that you teach now for the rest of your life. You will grow and shift as a person.
When you focus on your brand you don’t have to rebrand every six months.
It allows you to organically grow your business and your experience and products come along with you. When you focus on you being your brand you’ll attract the big picture.
When your sharing your story and people are really listening to you, you will create fans that want to stay with you and listen to what you have to say. Fans then turn into clients, and clients allow you the chance to make an impact.
Ask yourself. What impact do I want my brand to have?
Remember to share stories about yourself. Storytelling makes you memorable. As humans we remember story, it allows a memorable relationship to form with others and we can make a connection to one another.
When your customers remember and connect with you through story they will remember you. Even when they are not ready to buy, they will come back to you when ready. You will have already make a connection with them.
In a time where everything happening feels like a reality TV show, we are craving more REAL connection with each other.
Your customers are human, they just want to build trust with you. Focus on giving them an experience, more now than you ever have before.
It is so important to convey your purpose or mission. People want to know why you’re in business and they want to relate to you.
It all comes down to relatability. If they relate to the story you share they will start to form a relationship with you. And people do business with those they know, like and trust.
Ps. Ready to uncover what makes you different from anyone else in your market, what your brand story is, and how to market yourself so you can become an incredible brand, and boost your impact, income, and influence in the world. Reach out so we can schedule a free clarity call.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
