Craft an Outstanding Client Attraction Marketing Strategy that Boosts Your Visibility

As an entrepreneur, coach, and small business owner, you know that marketing is the lifeblood of our success. It drives customer engagement, attracts new clients, and ultimately helps our businesses grow. As we start to close out the year, it's crucial to reassess our marketing strategies and ensure we are getting noticed in a crowded marketplace. 

While supporting one of my newer Attract & Stand Out 1:1 Business Coaching clients last week I was asked, "How do I create a marketing plan that gets me the visibility I need to finally start bringing in consistent income when everything I feel like I've been doing never seems to pay off and I'm exhausted trying to grow this business."

We did a deep diving durng their session and I wanted to share some of what we uncovered and mapped out.

Here are eight practical areas to support you in building a marketing strategy that sets you apart from the competition and elevates your brand to new heights.

Understand Your Target Audience and Niche

Before diving into your visibility and marketing efforts, take a step back to truly understand your target audience. Knowing who your customers are, their pain points, and how your product or service can solve their problems will be the foundation of your marketing strategy. I love to have my clients conduct market research by engaging with your existing customers and prospects for feedback and new ideas. That information is what I call "Liquid Gold" and can support you as you grow your business.

Set Clear and Achievable Goals

As with any business endeavor, setting clear and achievable goals is a must for measuring your marketing success. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Whether you want to your SEO (Search Engine Optimization)  and increase your website traffic, create content that calls in your dream clients, or improve conversion rates on your clarity calls, having well-defined goals will guide your marketing decisions and keep your efforts focused.

Build a Strong Personal Brand

A distinctive and unique brand identity separates you from the competition and leaves a lasting impression on your audience. Most people think this means your logo, color scheme, and fonts, are important, but when I think about your personal brand, I want you to think of the overall brand emotion. How do you want people to feel when they visit your website or hear you speak at a conference, on a podcast, or a YouTube video? Consistency across all marketing channels is key, as it helps build trust and recognition. Imagine if you were a fly on a wall. What would people to say about you when you left the room? Would it match up with the brand you’ve been creating?

Leverage the Power of Content Marketing

Content marketing is an excellent way to establish thought leadership, educate your audience, and attract organic traffic to your website. Produce high-quality blog posts, videos, and other valuable content that addresses your audience's desires and interests. My favorite SEO strategies are posting your content as a blog on your website, sharing that blog link on your Pinterest account, and creating YouTube videos from the content. This allows you to get maximum coverage online when your ideal client is searching for you.

Harness Newsletter Marketing

Email newsletter marketing is my secret weapon to growing my business. That same content that you created is then sent out to your newsletter list. It’s a great way to nurture leads and retain your dream clients. Build an email list by having a super valuable gift that you can promote in your other marketing efforts. My 10 Do’s and Don’ts to Daring Conversation digital download is shared when I speak at conferences, guest on podcasts, and found on my website. I easily add 30-50 new ideal clients to my newsletter list each month by promoting it. Most people love the stories I share and the value-packed content I write weekly in my newsletter.

Use Social Media as a way to Nurture Your Community

Social media platforms offer a powerful way to connect with the people in your sphere of influence personally. Most people who connect with us on social media are coming into your community because of one of your marketing strategies rather than because they stumbled across you online. Determine which platforms your audience spends the most time on and which platform you actually enjoy showing up on and focus your efforts there. Comment, like, and share posts, start conversations, and share content that sparks discussions. Remember, you don’t have to show up everywhere. I’m a big fan of creating one piece of long-form content, like a blog, podcast, or video, and posting once a week.

Collaborate with Influencers and Strategic Alliance Partners

Collaborating with influencers and like-minded businesses can significantly expand your reach. Seek people out who align with your brand values, and you feel a personal connection with. Co-create content, like a podcast, or LinkedIn LIVE, host joint events, or offer exclusive promotions to their audience. Partnerships can introduce your brand to a new pool of potential customers and add instant credibility when you appear in their community.

Measure your Results

Regularly track and review the performance of your marketing efforts. Utilize tools like Google Analytics, podcast downloads, sales calls, and email marketing reports to gauge the effectiveness of your content. Discover which strategies give you the best results and do more of them. Also, notice what may need improvement or is no longer effective, and trust when you know it’s time to shift your plan. 

As we close the year, building a marketing strategy that gets your business noticed is vital for sustainable growth in 2024. By understanding your audience, setting clear goals, and utilizing client attraction marketing strategies, you can elevate your brand's visibility. Embrace your creativity, stay open to making changes as you see fit, and keep showing up consistently in your community.

Know you and your team need support in 2024, reach out, and let's lock in 2023 pricing and start your year off with the accountability and support to speak up, stand out, and make a bigger impact.