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What sets me apart is my commitment to showing up as myself, embracing the lessons I learned early on about the importance of being genuine in this journey.
In the early days, I found myself caught up in the trap of imitating what I thought a business coach should be—wearing business suits, carrying a leather-bound legal pads, and networking in a way that didn’t feel in alignment to who I truly was.
Looking back, I felt like an imposter, and it took a while for me to realize that authenticity is the key. Once I stopped worrying about what everyone else was doing and started showing up as my true self, quirks and all, the magic happened. I connected with dream clients not by pretending to be someone I’m not but by being unapologetically me.
I started embracing the power of personal branding. I realized that sharing my mission, purpose, and values wasn’t just a business strategy; it was a way to connect with clients on a deeper level.
My mission is clear: to empower heart-centered organizational leaders and entrepreneurs, helping them find confidence and clarity in their personal brand so they can speak up for themselves and the ideas and issues that matter most to them.
My vision extends beyond the individual—it’s about creating a ripple effect for generations. I started this business because I craved more, not just for myself but to be a part of positive change in the world. It’s about creating a legacy that would make my mom and kids proud.
A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.