Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Ep 113 - Unleashing the Power of Analytics with Philippa Games
Darlene Hawley
Navigating the World of Digital Marketing and Analytics
Welcome back to another episode of the Attract and Stand Out podcast! I'm your host, Darlene Hawley, and today I have an inspiring conversation with Philippa Games, a digital marketing strategy and analytics expert with over 25 years of experience. We dive into the importance of effective communication and the critical role of analytics in making informed business decisions.
Philippa shares her journey, insights into website optimization, and practical tips for utilizing data to drive business success.
Don’t miss this episode if you're looking to enhance your business strategies with the power of analytics! Visit darleneholley.com/work to learn more about working together.
00:44 Meet Philippa Games: Digital Marketing Expert
01:32 The Importance of Websites in Business
02:17 Philippa's Journey in Analytics
03:51 Understanding the Power of Data
05:07 Effective Use of KPIs
09:13 Social Media vs. Website Traffic
11:55 Building Authentic Connections Online
18:43 The Evolution of Virtual Business
20:10 Expanding Client Base Beyond Local Boundaries
20:27 Upcoming Projects and Book Announcement
21:01 The Importance of Analytics for Business Owners
22:05 Non-Techie Approach to Analytics
24:51 Diverse Client Experiences and Industry Insights
26:39 Rapid Fire Questions and Personal Insights
31:23 Final Thoughts and How to Connect
35:16 Podcast Conclusion and Farewell
Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Owners and decision makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment.
Philippa is the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools. A past 20+ year member of the National Speakers Association, and now a frequent podcast guest, she has a new book to be published in 2025.
Free ebook with 5 real-life stories of actual transformational changes to the business or website based on analytics insights
https://www.websitesthatwin.com/ebook
https://www.linkedin.com/in/philippagamse
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Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table.
Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide
Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline
Grab a Chai and let's Connect:
https://darlenehawley.com
https://linkedin.com/in/darlenehawley
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Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
Discover how The Handmaid’s Tale finale mirrors the real-life journey of reclaiming your voice. In this powerful blog, communication and leadership coach Darlene Hawley explores how resilience, healing, and speaking up go hand in hand—and why now is the time for women to lead with clarity, confidence, and courage.
Feeling overwhelmed by school volunteer requests, mental load, and career burnout? Discover how school expectations and emotional labor impact women leaders—and what you can do to reclaim your time, focus, and leadership goals.
Discover how to overcome fear, clarify your message, and lead with confidence using the Step into Your Moxie® Vocal Empowerment System. In this practical guide, communication coach Darlene Hawley shares five powerful strategies to help business owners and leaders speak up, build presence, and move people to action—without losing their authentic voice. Perfect for entrepreneurs, executives, and teams ready to amplify their impact.
Learn why data-driven decision-making is essential for service-based business owners. Discover the key metrics to track monthly to scale sustainably and grow your revenue with confidence.
Explore the wisdom of Dr. Shradh as she discusses embracing one's authentic self, connecting deeply with others, and the power of storytelling in personal and professional growth.
Feeling stuck, even though you're smart and capable? This post explores why high-achieving leaders and entrepreneurs often feel stalled—and how creating intentional space can unlock clarity, action, and impact. Discover why a focused VIP Day might be the breakthrough you need.
Welcome back to the Attract & Stand Out podcast! In this episode, I’m chatting with the incredible Michele Risa, CEO of Collaborative Solutions. Michele takes us on a journey—from her early days in the corporate world to launching her own business back in 1991 (before entrepreneurship was even a buzzword!). She opens up about what it really means to follow your heart, trust yourself, and build a business that reflects who you are at your core. We dive into so many powerful topics—why collaboration always wins over competition, the real work behind diversity, equity, and inclusion, and how trust is the true foundation of great leadership. Michele also shares stories from working internationally and offers such grounded wisdom on staying resilient and growing with intention over the long haul. If you're a leader who wants to make an impact by showing up as your full, authentic self—you’re going to love this conversation. Here’s what we cover: 00:30 – Michele’s leap from corporate to entrepreneurship 02:56 – Why collaboration is the future 04:50 – How DEI creates stronger businesses 08:20 – What it takes to lead with authenticity 11:47 – Michele’s biggest lessons from decades in business 18:45 – Navigating challenges with resilience 26:58 – Rapid fire Qs + final takeaways Let’s dive in! Michele Risa, CEO Collaborative Solutions, Inc since 1991, is an Executive Consultant specializing in trust, engagement, and talent optimization. Michele’s most recent project is creating employment for 1 million low-income women in the MENA region- Middle East/North Africa. She is: a renowned speaker at Mastercard, Microsoft, TEDx, and more. Co-author of the award-winning book "Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit.” Former President of the Manhattan Holistic Chamber of Commerce. Certifications: PTSD, Breathwork, Reiki, Vipassana, and M.A. Columbia University. www.collaborativesolutionsco.com https://www.linkedin.com/in/michelerisa/
Discover how living with an invisible illness taught me the true meaning of self-care. In this personal reflection for Mental Health Awareness Month, I share daily wellness rituals that support mental health and how we can build a stronger foundation for well-being in life and in the workplace.
In this episode of the Attract and Standout podcast, host Darlene Hawley chats with Lisa Raebel, owner and founder of Rebel Girl Marketing. Lisa shares her journey from corporate sales to starting her own marketing firm, emphasizing the importance of authenticity and telling the truth in marketing. They discuss the challenges of marketing oneself as an entrepreneur, the significance of storytelling in marketing, and the essential differences between marketing and sales. Lisa also introduces her latest projects, including a new workbook and training sessions designed to help businesses excel in their marketing strategies. Tune in to learn actionable tips on how to effectively market your business and connect with your ideal clients. 00:27 Lisa's Journey to Entrepreneurship 02:35 Challenges of Marketing Yourself 05:44 The Power of Storytelling in Marketing 11:43 Differentiating Marketing and Sales 17:35 Back to Basics: Effective Marketing Strategies 20:45 Mindset and Persistence in Business 23:25 Upcoming Projects and Personal Insights ----- Lisa is the Founder, Author, Speaker & Chief Storyteller of Rebel Girl Marketing, where she has developed her proprietary RebelMindset approach to help businesses stay in business by utilizing focused, uncompromising marketing strategies. With over thirty years of experience as a successful marketing executive and leading sales professional, Lisa cuts through the noise and breaks down marketing to what makes sense for her clients, creating strategies that are simple, relatable to their target audiences, and result in double-digit sales growth year after year. Lisa is an accomplished speaker and book author, sharing her expertise and insights with audiences around the world. Her approach emphasizes the importance of creating a positive first impression through attention-getting Power Pitches, and she believes that everything is marketing, from how you answer your phone to your final conversation with a customer. Her ability to help professionals make a great first impression sets her apart in the world of marketing, and she is passionate about teaching others the benefits of a RebelMindset. When Lisa is not working, she enjoys spending time with her two children and husband of 30 years. Her passion for inspiration is found in her cooking, paddleboarding in Lake Country, or enjoying long hikes through the numerous trails in southeast Wisconsin. https://rebelgirlmarketing.com/ / lisaraebel / rebelgirlmarketing ----- Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/commu... Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com / darlenehawley
