Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
How to Find Clients that you Want to Work with and Who are Happy to Pay You
So often my clients come to me and share that they either are working with clients that they don’t enjoy working with or they’re frustrated because they aren’t getting in front of their ideal client.
Are you exhausted from trying to find clients that will pay you what you're worth?
So often my clients come to me and share that they either are working with clients that they don’t enjoy working with or they’re frustrated because they aren’t getting in front of the right people.
When I started my business I would work with anyone, even if they weren’t my ideal client. The great news is I knew I could help them grow their business and they got results. But it often left me drained at the end of the day as I wasn’t working on things that excited me.
I had to make a few changes to how I attracted clients in so that I felt energized and highly engaged.
The first thing I did was sat down and set clear boundaries for myself. I had to identify who it was that I wanted to work with. I made a list of what things were a non-negotiable for me and as I talked to ideal clients I made sure they fit into that list.
I then changed how I handled my Clarity Calls. In the beginning, I would wait till I got on a call with an ideal client and I would ask them a ton of questions to learn about their business, what was working, what wasn't working and where they felt they needed help.
It took a lot of unnecessary time from both of us.
I shifted to sending a pre-session questionnaire form a few days before our call. Allowing them to give a more detailed response, and it gave me time to research and understand their needs. So when we did get on a call together we could dig into the heart of the issues and find a strategy that would get results quick.
I also stopped worrying about sounding salesy, no one likes to be sold to so don’t sell to your audience. Instead, share value and invite them into a conversation on how you can support them. Let them decide if you are the right person to help. When you take the pressure off of yourself and change the way you think about it, you realize that selling is just helping. The more people you serve the more you’ll earn and the more you're able to give back to your community, support other small business owners and make a bigger impact in the world.
And last but not least, always follow up. Create a follow-up plan and stay in touch. When they’re ready to buy you’ll be top of mind and the first person they call.
If your looking for support on how to close more clients and truly call in your dream clients schedule a 30 minute Clarity Call and let's see if working together is a good fit to finally make the income you need in your business. CLICK HERE TO SCHEDULE
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
