Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams

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It's My Superpower as a Business Owner

Darlene Hawley

One of my strengths has always been asking a few really good questions and then listening to what’s been shared. From there then being able to map out the long-term goal aka the big picture and then break it down into bite-size actionable steps that make it crystal clear how to move forward.

{Poolside Muse} It's My Superpower


This summer I am writing you poolside from my backyard each week, with no agenda, no schedule, no strategic plan, just random thoughts that spark my soul to help you create a profitable business. I hope you enjoy my poolside muses.

———

K- How do you do it, Darlene?

Me- Do what? I asked.

K- I just called you with a messy download of where I was stuck and you just gave me clarity, confidence and exactly what I needed to map out everything I need to do to move forward.

Me (shrugging shoulders)-It’s just my superpower!

One of my strengths has always been asking a few really good questions and then listening to what’s been shared. From there then being able to map out the long-term goal aka the big picture and then break it down into bite-size actionable steps that make it crystal clear how to move forward.

Another superpower is connecting the pieces of your story that make you unique and pulling it all together in a way that highlights your expertise, skills, knowledge, and gifts so you can make consistent money in your business by calling in your dream clients with clear strong communication and messaging.

It’s by leaning into our uniqueness that we find our superpowers!

We each have them… our own superpower that we’re gifted with.

When was the last time you sat down and really got clear on what your superpower is?

Needs some support identifying yours?

Try these activities to get some clarity:

  1. What are 10 things that you can talk about easily for 30 minutes?
  2. What do your friends and family come to you about when they need advice or a swift kick in the butt?
  3. If you send 5 DM’s to friends or past/current coworkers and asked them what your strengths are, what would they say?
  4. If you were a superhero, what would your superpower be?

Once you’ve identified your superpower, take a look at your offers, and ask yourself are you supporting your community with your top strengths?

If yes, how do you continue to share your message with the world and increase your visibility around it?

If not, it’s time to do the work and get clear for yourself so you can share with others what your unique superpower is and why you’re uniquely poised to support others with your talent.

Comment below and let me know what a couple of your superpowers are! I can’t wait to hear from you.

Read the blog

Explore working together

Listen to Attract & Stand Out Podcast


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

By Darlene Hawley October 27, 2025
Carolyn Bennett-Sullivan, a seasoned keynote speaker, TEDx presenter, and change strategist, shares her incredible journey from a challenging career in pharma sales to becoming a transformational catalyst. She discusses overcoming fear-based thinking, navigating major business disruptions, and building trust in organizations. Whether you're a heart-centered entrepreneur or an executive leader, this conversation is packed with valuable insights on how to lead confidently, handle major transitions, and create a business that thrives. Curious to learn more? Visit darlenehawley.com/workwithme. 00:41 Meet Carolyn Bennett Sullivan 01:48 Carolyn's Journey and Overcoming Fear 04:15 Navigating Workplace Disruptions 07:21 Tools for Leaders and Employees 15:03 The Importance of Communication and Engagement 21:19 The Importance of Team Buy-In 22:49 Building Relationships in Sales 27:21 Future Plans and Goals 29:26 Rapid Fire Questions 35:09 Conclusion and Contact Information Carolyn is an inspiring keynote speaker, transformational catalyst, and change strategist. As a TEDx speaker, author, and consultant, she leverages her corporate sales and small business expertise to help organizations create strategies for navigating business disruptions through mindset mastery. Her deep understanding of psychology, neuroscience, and business uncovers barriers to change and guides individuals to overcome obstacles, build resilience and unlock their highest capabilities. You can engage with Carolyn at: https://linkedin.com/in/carolynbennettsullivan https:instagram.com/cbsullivan https://facebook.com/carolynbennettsullivan ------ Hi I’m Darlene Hawley and I help ambitious entrepreneurs and executive women find their voice, craft powerful messaging, and regulate their nervous system so they can speak up with confidence in high-stakes conversations, client meetings, and on stages ... without second-guessing themselves. Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline Grab a Chai and let's Connect: https://darlenehawley.com https://linkedin.com/in/darlenehawley
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