Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Ep 29: Nail Your Niche and Become Unforgettable to Your Audience
I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.
When I started my business I left my nearly two-week intensive training and
felt on fire.....I felt like I could help everyone and every type of business there was.
Though technically I had the training to help any type of business create a profitable business, my mindset was completely wrong.
I'm one person, I can't help everyone. Nor do I want or need to.
See I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.
I almost walk away from my life purpose to empower entrepreneurs to find the confidence and clarity in their personal brand and business by sharing their unique life story, all because I couldn't see how I was hurting my own business, by not niching down.
After 2+ years I walked away from the business coaching franchise I had been trained by and felt like a failure and that I wasn't worthy.
The worst part is I had lost thousands and thousands of dollars.
A few months later I sat down and journaled for hours and mapped out a plan for how I wanted to show up in the world. How I was going to be more of myself and stop watching what everyone else was doing and stop "shoulding" all over myself.
It was during that time that I was able to get super clear on my why, what I loved doing, what my skills are, what pieces of my story mattered and what I stand for that allowed me to create the niche structure that I use still to this day, 11 years later to support my dreams as well as my clients to create a revenue-generating business that they love all while working 30 hours a week or less with ease.
I know you want it too.
Watch my Nail Your Niche and Become Unforgettable to Your Audience.
Have a friend who you know would benefit by getting clear on their niche so they can grow their business?
Share this blog and encourage them to watch or listen to the training.
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
