Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Ep 29: Nail Your Niche and Become Unforgettable to Your Audience
I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.

When I started my business I left my nearly two-week intensive training and
felt on fire.....I felt like I could help everyone and every type of business there was.
Though technically I had the training to help any type of business create a profitable business, my mindset was completely wrong.
I'm one person, I can't help everyone. Nor do I want or need to.
See I struggled during the beginning of my business because my marketing and messaging was so broad that I wasn't really calling in my ideal audience and I almost quit.
I almost walk away from my life purpose to empower entrepreneurs to find the confidence and clarity in their personal brand and business by sharing their unique life story, all because I couldn't see how I was hurting my own business, by not niching down.
After 2+ years I walked away from the business coaching franchise I had been trained by and felt like a failure and that I wasn't worthy.
The worst part is I had lost thousands and thousands of dollars.
A few months later I sat down and journaled for hours and mapped out a plan for how I wanted to show up in the world. How I was going to be more of myself and stop watching what everyone else was doing and stop "shoulding" all over myself.
It was during that time that I was able to get super clear on my why, what I loved doing, what my skills are, what pieces of my story mattered and what I stand for that allowed me to create the niche structure that I use still to this day, 11 years later to support my dreams as well as my clients to create a revenue-generating business that they love all while working 30 hours a week or less with ease.
I know you want it too.
Watch my Nail Your Niche and Become Unforgettable to Your Audience.
Have a friend who you know would benefit by getting clear on their niche so they can grow their business?
Share this blog and encourage them to watch or listen to the training.
✨SAY IT BETTERA LIVE & FREE 3-Day Communication Reset
Bring one conversation you've been struggling with. Leave ready to have it.✨
You know the conversation.
The one you've been thinking about on your drive home, practicing in the shower, rewriting in your head at 2 am, or telling your best friend what you wish you'd said three days after it happened.
Maybe you need to give someone feedback, explain your idea to senior leadership, ask for the business, tell a client your prices have changed, speak up in a meeting, or simply explain what you do without hearing yourself ramble and wondering, Where the heck was I going with this?
You probably don't need another communication tip.
You need a chance to figure out what you actually want to say and practice saying it BEFORE the conversation happens.
That's exactly what we're going to do together.
FREE 3 Live Virtual Sessions November 30- December 2, 2026
12PM PT/ 3PM ET
REPLAY AVAILABLE FOR A LIMITED TIME
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.












