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Ready for Q4 Success? How 8 Business Leaders got results in 90 Minutes

Darlene Hawley

Discover how 8 business leaders transformed their strategies in just 90 minutes, achieving results like increased leads, optimized content, and streamlined growth—all without burnout. Ready for your own breakthrough? Dive into their stories and learn how you can do it too!

This Summer, I had the pleasure of working with eight incredible business leaders during a VIP 90 Minute Laser Coaching Session designed to help you identify 1-2 things you need to work on to grow your business sustainably, attract dream clients, and create long-term impact—without the burnout.


Today, I want to share a behind-the-scenes look at the process we followed and some of the powerful transformations that happened during our time together. Notice, though there is some overlap, each business owner needed something unique for them, no cookie-cutter approach!


Understanding the Buyer’s Journey

We began by diving deep into the stages of the buying process, from symptom awareness to purchase decision. One client, Sarah, realized her messaging was speaking to everyone but not to her ideal client’s specific pain points. After clarifying her buyer's journey, she saw a 30% increase in lead conversions in just two weeks!


Creating Evergreen Content with SEO

Evergreen content is the gift that keeps on giving. During our session, John focused on creating SEO-rich blog posts that will attract clients long after they’re published. By the end of the month, he had three fully optimized articles, and one had already started ranking on Google. His site traffic jumped by 25%!


Building Systems for Sustainable Growth

We worked on creating streamlined systems for business growth. Maria realized she was spending too much time on repetitive tasks, so we implemented systems to automate her client onboarding process. By the end of the month, she had saved over 10 hours per week—time she’s now using to focus on higher-level strategy!


Client Attraction Marketing (Without Social Media)

Getting visible without social media can seem daunting, but it’s possible! We explored ways to connect with clients through email marketing, partnerships, and SEO. Emily decided to pause her social media efforts and focused on building her email list. She grew her list by 150 people in just 30 days, and one of her emails led directly to a new client!


Crafting an Aligned Marketing Plan

It’s important that your marketing reflects how you want to show up in your business. During our month together, Kris honed in on their core values and built a marketing plan that feels authentic to their business and the life they wanted to lead. Their confidence skyrocketed and has already seen an increase in engagement from their audience.


Creating Content That Gets You Seen, Heard, and Paid

One of the biggest breakthroughs came when we worked on crafting content that not only attracts attention but leads to action. Olivia revamped her sales page and emails using my signature content framework, and she booked three new clients within a week of implementing the changes!


Building a Home Page That Speaks to Your Brand

Your home page is often the first impression you make. Jax revamped his home page to better communicate his brand’s value and why clients should work with him. He reported a significant drop in bounce rate and an uptick in inquiry calls.


Turning Hard Conversations into “Daring” Conversations

We worked on role-playing difficult conversations, transforming them into what I call “daring conversations”—ones that open up space for honesty, connection, and growth. Sandy practiced how to approach these discussions with empathy, clarity, and confidence. After just one session of role-playing, she felt prepared to have a long-postponed conversation with a key team member.


If you’ve been struggling with growing your business or speaking up for the ideas and issues that matter most to you ... know you’re not alone.


If you’re ready to attract more clients, create sustainable systems, and grow your business without the social media hustle, reach out let’s do a 90 minute VIP monthly intensive and get results fast for you and your business.


Until then, keep showing up in the way that feels best for you—because that’s where the magic happens.

>>>Schedule your session here<<<

Need More Info CLICK HERE




Let's close Q4 with consistent income in your business and an approach that feels unique to YOU!

 

Darlene Hawley

Awarded Best Business Clarity Coach 2023 – Los Angeles by Corporate Vision.


PS. If you’re ready to move from “winging it” to strategically preparing for those tough conversations, I’d love to help. Whether it’s navigating a challenging talk at work or addressing sensitive issues at home, reach out, and let's work on building your confidence and clarity together. Sign up for the monthly group program and get the first month FREE


✨Ready to Own Your Story and Attract Your Dream Clients?✨

If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.

In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.


Plus, you’ll get a step-by-step workbook and personal feedback on your brand story—so you can start sharing with confidence.

Get Instant Access for just $47

10 Effective Communication Tips
Darlene Hawley, Personal Branding & Business Coach for service based entrepreneurs

Hey There!

I'm Darlene



As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.


My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.


Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.


Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.


Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.

Darlene Hawley and Ellen R
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I was facilitating a one-day Speak Up & Influence team-building experiential training when I noticed her sitting quietly in the back of the room. She participated, but never fully spoke her mind, staying just under the radar, what I like to call "playing it safe". After one of the vocal empowerment activities, I walked over and said, “You know, the way you just helped your group reframe that challenge? That’s leadership. And I don’t think anyone’s told you lately... but you have a really powerful presence when you speak.” She blinked, stunned. Then smiled...a BIG cheesy grin. “Wow. I… don’t think anyone’s ever said that to me,” she said. “I thought I was just rambling.” That moment changed her energy and how she showed up the rest of the day. She spoke up more. She leaned in. She took more space. By the end of the day, she was laughing with her colleagues and, dare I say, being Bold and having FUN. That’s the power of being seen. Not liked. Not evaluated. Not coached. Witnessed. Witnessing Is Deeper Than Praise Recognition isn’t just about saying “good job.” It’s about creating space for people to feel seen in the room. And as an executive leadership coach, trainer, and speaker, I believe this is one of the most powerful tools we have. It’s part of why I teach the Step into Your Moxie® Vocal Empowerment Framework to help people speak with confidence and presence, And to help them feel safe enough to show up as unapologetically as themselves. The framework includes: Naming the Inner Critic Creating Psychological Safety Clarifying the Message Owning Presence Moving People to Take Action But none of that sticks if we don’t feel witnessed. The Real Role of Recognition in Leadership Recognition is not limited to annual performance reviews. It’s being in the moment with someone. It’s telling the truth of what you see... and helping them see it too. When we recognize someone for who they are, not just what they do, it creates: Trust Confidence Belonging Momentum It tells them, “You matter. Right now. Just as you are.” And for many people, that’s enough to shift everything. How Vocal Empowerment Starts with Being Seen I’ve worked with countless leaders who don’t need help with strategy... they need to be reminded they have a voice worth sharing. Their ideas aren’t the problem. Their presence is stifled by years of not being heard. And when someone finally says, “I see you. I hear you. I believe you have something valuable to say,”... they rise to the occasion. That’s what witnessing does. That’s what coaching is. And that’s what powerful leadership should include. My Truth About Leadership + Visibility I believe every single person deserves to be put in a position where they are the leader. But leadership is not one-size-fits-all. It’s not about being the loudest or most polished. It’s about being thoughtful about the right kind of visibility... and showing up unapologetically as yourself. We need more leaders who understand this. Who witness others without fixing them. Who show people what’s possible by being real, not rehearsed. How does it feel when someone truly witnesses you... not just your performance, but your presence? And who in your world could use that kind of recognition right now? Say it. Share it. Watch them light up. Try This: A Visibility Icebreaker That Builds Trust Here’s a simple, powerful exercise I love using to open workshops, team meetings, or small groups: Two Truths and a Lie: Leadership Edition Each person shares: Two true things about how they lead, speak, or show up One “lie” they used to believe about themselves Example: ✔ I’m a clear communicator ✔ I make people feel safe when I lead ✖ I’m not good at public speaking (← the old lie) This twist brings visibility and vulnerability together... without putting anyone on the spot. It allows people to own their growth and shift their inner critic by speaking it out loud. Try it. Let me know how it goes with your next team meeting. Coming Next in Part 4: Crafting Connection: Simple Rituals to Help You and Your Team Feel Seen Because being witnessed isn’t a one-time act. It’s a culture. It’s a practice. And it starts with you.
By Darlene Hawley August 4, 2025
We’ve never been more connected... and never felt so unseen. With a few taps, we can join a Zoom room, drop into a DM, or post something vulnerable for hundreds of people to witness. But there's a disconnect. And in a tech-driven world where everything moves fast and engagement is measured in emoji reactions… are we truly connecting... or just being consumed? “To be recognised, you have to be seen, you have to be heard – and that requires a witnessing that can’t happen in two-second increments.” —— Allison J Pugh in her article The Unseen in Aeon Magazine You can post every day and still feel invisible. You can be in a dozen Slack channels and still feel isolated. You can have 10k followers and feel like no one is really paying attention. Because we’ve built a world where connection is constant... but deep roots are rare. The Pace of Tech vs. the Slowness of Being Seen We scroll fast. We skim emails. We record meetings and never rewatch them. But being seen takes time. It requires presence. Stillness. The very things today’s digital culture works against. And when you’re constantly “on”, but rarely witnessed... it’s easy to feel like you’re disappearing in plain sight. This is especially true for entrepreneurs and leaders. We’re told to post, share, create, show up, stay visible… and yet, we’re rewarded for comments, not true connection. That’s the tension we’re living in... and the one we need to name. Why I Don’t Create for Social (and What I Do Instead) Let’s get honest, social media isn’t the main event... it’s the after-party. The first time someone finds me isn’t on LinkedIn. It’s at a speaking event, on a podcast, or through a referral. Then they follow me on social. Then they join my newsletter. Social media isn’t where I get discovered. It’s where I nurture relationships that already exist. That’s why I don’t create for the algorithm... I write for my community. I share my heart through emails and long-form blog or video content. Then I repurpose it on social... not to “go viral,” but to stay connected. And here’s the magic part: Some of my clients? They’ve been on my list for 6+ years. Never replied to a post. Never commented. And one day... they book a call. Because they’ve been listening the whole time. They were waiting for the right moment.... not the right reel. When Tech Makes You Feel Small But even with that perspective, I still feel it. That sting when you pour your heart into a post and it gets 3 likes. That feeling after a Zoom room full of “great people!”… but the coffee chat that follows doesn't convert to referrals or business. That’s what the fast pace of our digital world does. It makes us visible... but not witnessed. It makes us accessible... but nothing deeper becomes of it. You can have the right lighting, captions, camera angle... and still feel like no one’s really seeing the person behind the post. The Shift: From Performance to Presence The solution isn’t more hustle or noise. It’s more presence. So, if you're feeling invisible right now, even while showing up “everywhere,” hit pause and take a breath. Ask yourself: Am I sharing because I have to, or from a place of inspiration? Am I connecting, or just posting to stay in the feed? Who am I hoping will really see me? Then, choose one way to show up differently this week. Call someone instead of commenting. Write the post that feels inspiring, not strategic. Or close the laptop and go be with real people, even when it feels uncomfortable. Because yes, people are watching... even if they’re silent. But more importantly, you deserve to feel connected, even when tech feels like it's sucking your soul.
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