I get asked all the time about branding, so many entrepreneurs that I talk to are confused on how to brand their business and attract customers.
Branding isn't about a logo or the colors you pick. That is actually your brand identity, as in the way that it looks.
Branding is actually about the process of creating a true differentiation,to stand out from everyone else. Making you the no brainer choice from your competition.
You need to be very intentional about what you are communicating and how you are different.
Every industry is over saturated, meaning there is a lot of competition in your field and you can’t blend in and do exactly what your competitor is doing.
You have to have the confidence that you are the best at what you do and no one else can serve your audience in the way that you can.
If you don’t know how to show that you are unique, then someone else will.
There is nothing worse than finding out your prospect connected with your competitor.
Ask yourself, “What is your IT factor”?
We know that you’re unique and we just have to figure out what key pieces make you special and unique and explain it in a way that clients see why they need to work with you, and only you.
Cheers,
Darlene Hawley
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A mother, wife, connector and dream builder. I'm a Personal Branding & Business Coach and the founder of DarleneHawley.com.
I have a passion for helping online entrepreneurs to create an authentic, magnetizing and profitable brand and business by tapping into their story. I support them by creating a solid brand foundation that allows them to attract their ideal clients and stand out in their industry. I've been committed to helping entrepreneurs launch and grow their business since 2007.
I now spends my time supporting women to reach their goals and live out their dream life, all while raising my family and creating memories each and every day.