Who It’s For: Entrepreneurs, Senior Business Leaders, Managers, Sales Professionals, Female Leaders, and R&D, Innovation, DEI, and Other Critical Teams
Ep 100 - Finding Your Evidence Based Brand Voice with Becky Freemal
Celebrate the 100th Episode of the Attract & Stand Out Podcast with Darlene Hawley and Special Guest Becky Freemal
Wow, I can’t believe it—we’ve officially hit the 100th episode of the Attract & Stand Out podcast! It’s been an incredible journey since I started back in February 2020, and I’m beyond thrilled to be here celebrating this milestone with all of you.
In this special episode, I’m joined by the amazing Becky Freemal, MBA, who brings her wealth of experience from broadcast journalism to her new venture as a fractional CMO. We dive deep into the evolution of her career, the challenges and joys of entrepreneurship, and the importance of having a strong brand voice.
If you’ve been with us from the beginning, thank you for being part of this journey. If you’re new here, welcome! There are 99 other episodes waiting for you to explore.
To celebrate this milestone, I’d love to reach 100 reviews for our 100th episode—could you help us get there? Leave a review, share the episode with friends, and let’s keep these amazing conversations going.
Cheers to the next 100 episodes! 🥂
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Welcome to Episode 100!!!!! of the Attract & Stand Out Podcast with Host Darlene Hawley and special guest Becky Freemal
Becky is an Emmy-award winning journalist, fractional chief marketing officer, and bestselling author who brings her strong ability to connect with people through evidence-based stories to the business world. She helps fellow founders, CEOs, and marketing and communication teams build growth strategies, uncover their brand voice and build marketing blueprints that clarify a path forward to reach their desired outcomes. Tech, SaaS and finance companies fill most of her days, but she is a strong believer that all companies deserve the opportunity to break down complex topics into data-driven stories that connect their business with the very people they are meant to impact. Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill, and Becky will help you transform your stories into results.
Connect~
https://www.beckyfreemal.com/
https://themarketexec.com
https://www.linkedin.com/in/beckyfreemal/ https://www.facebook.com/Beckyfreemal/
Get Your Brad Voice Guide~ https://www.beckyfreemal.com/freegift
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Darlene Hawley is a speaker, podcast host, business coach, and communication expert who shows ambitious, heart-centered entrepreneurs and rising business leaders how to speak up, stand out, and make more impact.
If you know of any entrepreneurs looking to grow their business without using social media and want more visibility or executive leaders who want to communicate with confidence and speak up for the ideas and issues that matter most to them. Those are the best referrals.
Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguide
Grab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonline
Grab a Chai and let's Connect:
https://darlenehawley.com
https://linkedin.com/in/darlenehawley
✨Ready to Own Your Story and Attract Your Dream Clients?✨
If you’re ready to stop second-guessing your message and start using storytelling as a powerful tool to connect, inspire, and sell—then I’d love to invite you to my It’s Time to Own Your Story: Mini-Course.
In this self-paced course, you’ll learn how to:
✔️ Identify the key moments in your story that captivate your audience.
✔️ Share your story in a way that builds trust and positions you as the go-to expert.
✔️ Use storytelling across your website, social media, and sales conversations to attract and convert more clients.
Plus, you’ll get a
step-by-step workbook and
personal feedback on your brand story—so you can start sharing with confidence.
Hey There!
I'm Darlene
As a mother, wife, connector, and dream builder, I’m Darlene Hawley, the founder of DarleneHawley.com and an Executive Leadership & Businesss Coach dedicated to empowering leaders like you.
My passion lies in helping ambitious professionals cultivate their unique leadership style while crafting an authentic and impactful personal brand. Through my coaching, we’ll work together to build a solid foundation that not only inspires your team but also drives results and growth within your organization.
Since 2007, I have been committed to guiding leaders and entrepreneurs in launching and scaling their businesses with confidence and clarity.
Today, I focus on supporting women in reaching their leadership goals and living their dream lives—all while balancing the joys of raising my family and creating meaningful memories each day.
Together, we’ll transform your challenges into opportunities, allowing you to lead with authenticity and inspire those around you.
